Business
May 27, 2023 | 12:13 p.m
Rapper Lil Nas Ben Rosser/BFA.com
The rapper Lil Nas
In a tweet on Thursday The Grammy-winning rapper, who has racked up more than 5.1 million views and hundreds of comments to date, impersonated a concerned parent: “I can’t believe Target is supporting this nonsense, I will never shop there again my son is not ‘too cool’.” for school” these shirts are ridiculous. He goes to school and WILL learn.”
“I can’t believe Target is supporting this nonsense. I will never shop there again. My son is not ‘too cool for school’. These shirts are ridiculous. “He goes to school and WILL learn,” the rapper wrote on Twitter. FilmMagic Target had begun launching products for Pride Month, but was met with conservative backlash. AP
Known for his queer lyrics, the gay musician is a strong supporter of LGBTQ rights.
Last month, he sent a message of support to his LGBTQ fans in Saudi Arabia, where his song “Sun Goes Down” is a huge hit. “To my gay fans from Saudi Arabia who are reading this, I hope this song helps you through whatever you are going through and I hope that one day soon the laws will change against us and you in your own home can be free,” he said tweeted
Why is Target facing backlash?
Target began releasing items from its LGBT Pride collection in preparation for Pride month in June.
Items in the collection include rainbow-colored rompers for infants and children, and swimsuits with “pocket-friendly construction” and “extra crotch coverage.”
After seeing the collection, the public compared it to the backlash Bud Light faced after his partnership with transgender influencer Dylan Mulvaney.
Many critics took to social media to express their protest at the new collection, with some calling it “inappropriate” and “disturbing”.
SiriusXM podcast host Megyn Kelly and other commenters like Tomi Lahren have warned that Target is at risk of losing business.
Target CEO Brian Cornell dismissed the social media furore, saying products are good for business and “right for society.”
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The Minneapolis-based retailer told NBC News on May 23 that the company had offered “a selection of products to celebrate Pride Month” for more than a decade.
But since the launch of this year’s collection, “we’re seeing threats affecting the safety and well-being of our team members at work.”
Items include rainbow-themed T-shirts and a “women’s tuck-in swimsuit that allows adult trans women to hide their genitals.” BACKGRID Target has since removed some items from its LGBTQ Pride collection after it was featured in some of its business had come to threats and confrontations. REAR GRILLE
Target said it was responding to “volatile circumstances” and has removed some items from its LGBTQ Pride collection following threats and confrontations at some of its stores.
In some states, Target, which has 2,000 stores across the US, announced that it had moved merchandise to the back of the store for Pride month.
The 2,000-item apparel range includes rainbow-themed T-shirts and a “pocket-friendly women’s swimsuit that allows adult trans women to hide their genitals.”
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