Dudu Camargo’s departure from SBT was taken as a behindthescenes message that the station is undergoing a leadership transformation. In the eight years that he was Primeiro Impacto’s presenter, he was considered an intruder in the journalism department and was saved from sacking several times on the orders of Silvio Santos.
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According to sources that the NaTelinhaThe dismissal of Dudu Camargo signaled to the channel’s staff that Daniela Beyruti, daughter of the owner of Baú and who took over as vicepresident of SBT in April, is now in charge. She received carte blanche from her father and sisters to decide on television’s new business direction.
The report noted that Dudu disliked Danibey. The managing director is looking for a new profile for the station’s program and did not fit into this scenario.
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+ Silvio Santos’ daughter, Daniela Beyruti, turns SBT upside down
Some SBT contractors always thought they were secure in their jobs because they were considered Silvio Santos’ “darlings”. The famous untouchables. Behind the scenes, it is believed that this has come to an end with the arrival of Daniela Beyruti. There is also a curious bet internally about how long Marcão do Povo will stay on the air. It would be the next layoff date for journalism.
Silvio Santos’ daughter removes Dudu Camargo and starts formatting a new SBT
Daniela met with several program directors and organized the schedule for 2024. In these conversations, she explained that for an attraction to stay on the air, it must have an audience or revenue. If the product does not achieve any of these goals, it will be taken off the grid.
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+ Dudu Camargo outside of SBT: remember the moderator scandals
+ After his dismissal from the SBT, Dudu Camargo is the first nominated for the A Fazenda 15
Dudu Camargo has been sacked by SBT and had a contract until October 2023 but was terminated by the broadcaster earlier this week. The 25yearold journalist rose to fame before Primeiro Impacto and for being involved in several controversies. The information was expected and confirmed this Wednesday (7) by columnist Flávio Ricco NaTelinha with the press office of SBT.
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He is currently off the air, he has been on holiday but will not be returning to the station. Substitute Felipe Malta was official in his place at First Impact. According to the report, Dudu did not return the messages.