After Netflix, it will be Crave’s turn to offer subscriptions with ads.
Bell Media’s digital platform announced on Thursday that new packages will be available starting with the hot season.
Crave, which offers series like Désobéir: Chantale Daigle’s Choice, hasn’t shared details about the packages in question for now. So we don’t know how much they will cost consumers, but typically these packages are cheaper because viewings are accompanied by advertising.
Other industry players like Amazon, which operates the Amazon Prime video platform, could follow Netflix and Crave in offering subscriptions with ads. Disney also uses a subscription formula with advertising in the USA.