Leonardo DiCaprio and Kate Winslet played Jack and Rose in Titanic Photo: Disclosure
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Titanic is the Supercine poster this Saturday (10th), in commemoration of Valentine’s Day next Monday 12th June. The blockbuster film, which was released in cinemas in 1997, also caused a stir when it was first broadcast on Globo 23 years ago.
After attracting 17 million viewers to Brazilian cinemas, Titanic was first shown on cable television. On September 26, 1999, at 7 p.m., James Cameron’s feature film starring Leonardo DiCaprio and Kate Winslet was screened at Grupo Globo’s telecine.
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On Globo, on open television, it was to be a year before the megasuccess appeared. The screening of the film about the “Ship of Dreams” was the network’s biggest attraction among the yearend specials in 2000. The story was split into two parts, on Thursday and Friday, after the then soap opera at eight o’clock.
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Globo secured four major sponsors for the exhibition: America Online, MasterCard, Fiat and Banco Real. In the first part there was also a lecture by Carolina Ferraz, today on Record. The second “episode” of the story was a flashback to the events of the previous day.
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The Titanic audience got close to the historical chapter of Laços de Família
Jornal do Brasil reported at the time: “After so much publicity, Thursday’s screening of the first part of the film Titanic on Globo had an overproduction rating: 51 on average, with a peak of 57.” Runnerup at the time, SBT only scored 10.”
The Index was worthy of Laços de Família (2000), back then with the drama about Camila (Carolina Dieckmann), who was battling leukemia. The chapter in which the character first appears bald on December 11 of this year recorded a very similar index: 55 points.
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+ Back in theaters, Titanic was the only film to crack the 50 points on TV
O Estado de S.Paulo, on the other hand, summed it up: “For those who said Globo had invested too much in a film that millions of people had already seen, Titanic came as a surprise.” The report stressed that in the period from 10:13 p.m. to 00:21 a.m., when the film was shown, average values of a maximum of 40 points can be recorded.
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SBT stood before the Titanic screening on Globo
Aware of the impact Titanic would have on public television, SBT took precautions. The channel shows a making of of the super production for this week’s SBT Repórter. At the last minute, Fox, which provided the images the previous year, claimed that the broadcaster did not have the rights to broadcast the material.
The reason may have been Globo’s pressure on Fox. Faced with the impasse, SBT sent out a note stating that the making of would not be shown. Instead, a clip of Celine Dion, interpreter of “My Heart Will Go On,” a theme from “Titanic,” was shown, in addition to images from the film and a repeat of an article about Vietnam.
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According to Jornal do Brasil, SBT continued to announce the manufacture of the Titanic despite being aware of the ban. “Moral of the story: The program that day scored an average of 12 points, higher than when The Vietnam Report first aired.”
There was another card up the sleeve of Silvio Santos station. A few days later, on January 2, 2001, the station also showed Titanic. But another version, before James Cameron’s, was produced for American television and starred Catherine ZetaJones.
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+ See how the cast of Titanic are doing today, 25 years later
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