The war in Ukraine has reshaped the entire geopolitics of the world. From treaties of friendship between countries to economic relations, but with it the international panorama of the media is also being rearranged. This is happening with a previously unknown project, the revival of which has begun. This is TVBrics, a medium with a potential audience of 3,500 million people, governed by a group of countries known as the BRICS, which is expected to generate more than 50% of global GDP by 2030.
So far we learn that the so-called BRICS (Brazil, Russia, India, China and South Africa) generate a third of the world’s GDP (more than the G7) and are working on the creation of a new currency that can replace the dollar for trade between them .
At their last meeting on June 2nd in Cape Town, twelve other countries were present as guests who could soon be part of the group. These include Argentina, Bangladesh, Comoros, Cuba, the Democratic Republic of the Congo, Egypt, Gabon, Indonesia, Iran, Saudi Arabia, the United Arab Emirates and Venezuela. Therefore, they are expected to account for more than 50% of global GDP by 2030.
A media platform
Undoubtedly, this geopolitical reconfiguration poses a threat to the financial dominance of the dollar and the euro. What is less well known is that they are reactivating a project which, although launched in 2017, represents the need to counter the dominance of Western information about the war in Of Ukraine. You reactivate him. This is TVBrics, a multimedia platform that distributes content from these countries through a TV channel (TV Brics Media Network) and a website.
They broadcast in Russian, English, Chinese and Portuguese and their potential audience is estimated at 3,500 million people (TVE Internacional, with Spanish being the third most spoken language in the world, has a potential audience of 450 million).
Attempts by various powers to launch global communications projects are not new. From Russia Today to Iran’s HipanTV, Latin America’s Telesur to China’s CGTN. All with the appropriate news outlets and websites.
Ukraine and the information war
But it was the war in Ukraine that exacerbated information warfare in the world to the point of banning Russian media in the West, causing non-Western countries, as is the case with de-dollarization, to move faster on their projects. Information independence from the United States and Europe.
In statements to the Cuban press, Director of the International Cooperation Department of TVBrics, Daria Ivankova, explained that her media project “enables the exchange of content between journalistic organizations of the five members; promoting the international, economic, cultural, social and business agenda and disseminating information through a multi-platform format in Russian, English, Chinese and Portuguese”.
“The cooperation established via the platform has proven to be efficient and productive,” said the board, pointing out that more than 40 media from the countries of the group are involved. In addition, we work with universities, research centers and international film festivals, among others.”
An international media network
But TVBrics’ intentions don’t end there, their goal is to build an international network of media outlets looking to expand their sources and recipients beyond the borders of the Brics. Specifically, expansion of connections to countries in Asia, Africa and Latin America.
And progress is being made to the point where production and broadcasting agreements are being formalized with Spanish-speaking countries, without a Spanish version of TVBrics as of yet. Some of these are purely academic and cultural, such as the agreement signed with the Cuban Ministry of Education in June this year.
Agreements with Telesur and Prensa Latina
But others, like the one signed with Telesur two months earlier, anticipate a collaboration agreement that will allow it “to continue working within the BRICS framework to expand its associated media network in Latin America.”
According to Telesur President Patricia Villegas, “The alliance between Telesur and TVBrics is a step towards the multipolar world we are fighting for. We will continue to advance this goal together.”
For her part, the Executive Director of TV BRICS Media Network, Janna Tolstikova, emphasized that the media she directs “recognize the cooperation with Telesur as strategic in order to advance the Latin American and BRICS agenda in the world, to join forces and to increase the capacity to use.” by each individual to further strengthen and expand the multilateral relationships between the peoples and countries of the BRICS countries and the Global South.”
In December last year, TVBrics signed a memorandum of cooperation with the Cuban news agency Prensa Latina. Therefore, Tolstikova emphasized that they are ready to share Prensa Latina content with their partners in Russia and also in China, Brazil, India and South Africa, as they act as a communication hub.
“When you put your content on BRICS TV you have and will have viewer access from five countries and even more because we call ourselves BRICS TV, but we are not limited to BRICS countries,” he said.
For her part, the Vice-President of Prensa Latina Information, Luisa María González, explained that this agreement would allow the exchange of information and work in different languages, which would help to broaden the perspectives of both media.
Content translated into Spanish
Cooperation is also progressing in the area of translating the content of the other medium. Some regional Latin American newspapers are starting to set up news sections with translated content from TVBrics.
It is evident that in this global reconfiguration that we are witnessing, in which the West continues to lose influence and the world progresses towards multipolarity, the information landscape is also changing in the same direction.
Will the West accept free competition?
The question is what the West will do in the face of these new global information proposals. Will you accept free competition or, like you did with the Russian media, claim that these are foreign propaganda channels and ban them?
Taken from Free Chronicle