Will the Duchess of Sussex revive her popular lifestyle blog?
As she splits from Spotify – which isn’t renewing its multi-million dollar deal for her Archetypes podcasts – and questions arise about the Sussexes’ future with Netflix, rumors of The Tig making a comeback mount.
The blog was a hit last time and might even add to Meghan’s waning popularity here and in America.
Your new talent agency, William Morris Endeavor, will certainly be keen to make the most of the available commercial opportunities.
The Duchess of Sussex has hinted that she wants to revive her lifestyle blog, The Tig, and has recently filed applications with US trademark authorities
Meghan said she dubbed it “The Tig” after trying Tignanello wine for the first time – now her favourite
“Thank you for everything”: Meghan posted a farewell message to readers of her website, complete with kisses and an elaborate signature. It’s still there today
Meghan launched the website, which she dubbed her “passion project,” in 2014 when she was at the height of her acting fame on US legal drama Suits.
For three successful years, she artfully mixed glamorous imagery with debates on everything from personal resolutions to food, fashion, travel and politics.
But in 2017, just before her engagement to Prince Harry, she split from The Tig and said goodbye with a regretful “thank you for everything”, two kisses and her signature, which can still be seen online today.
It was assumed at the time that personal political opinions and commercial endorsements were incompatible with a royal role.
Today, however, the Sussexes’ growing distance from The Firm means the Palace’s disapproval is a far lesser obstacle.
When Meghan recently mentioned the blog’s “success” in the Netflix six-part docuseries Harry & Meghan, she made a reference to it: “I’ve never really been the type of person to just do one thing, I guess that’s my website .” was born.’
“There was fashion, lots of food and travel – all the things I loved.” “Tig wasn’t just a hobby, it grew into a really successful business.”
Meghan said she named the place after first tasting her favorite wine, the “super Tuscan” Tignanello. Recalling her first sip of the Italian red wine, which has been voted multiple times among the top ten wines in the world, she wrote, “It was an ‘ah-ha’ moment at its finest.” To me, it was a tig moment – a moment when I understood.
“From that point forward, any new awareness, new discovery, or “Ohhhhh, I see!” is no longer possible. The moment was a ‘Tig’ moment.’
A host of celebrities have appeared on the blog, including Jessica Alba, Serena Williams, and Heidi Klum, as well as recipes for health-conscious California fare like beetroot cheesecake and spicy broccoli and hemp seed stew.
The Duchess was keen to trademark the name ‘The Tig’ even when the blog itself was offline.
If Meghan reboots The Tig – or launches a new website – it could be worth a fortune through commercial partnerships, Hollywood marketers say
The Duchess first launched her lifestyle blog in 2014. For three years, it mixed personal thoughts with topics such as food, travel, fashion and even politics
The Duchess of Sussex brought up the success of the Tig in her Netflix docuseries Harry & Meghan, leading to speculation that she is now looking to reboot the film
Her application to the US Patent and Trademark Office was initially denied on the grounds that the website description was too broad.
This has since been corrected with the help of attorney Danielle Weiss, who outlined five “classes” in which Meghan seeks trademark protection for The Tig: travel, interior design, food preparation, “health and well-being” and personal relationships (inclusive). fashion and personal lifestyle).
A fee of $1,750 (£1,500) was paid to apply, according to a Hollywood marketing expert – a sum that could be dwarfed if Meghan chose to do so, with sponsors including fashion, food and beauty brands to work together.
In 2015, The Tig struck a deal with Birchbox, a beauty box subscription service, that could serve as a model for a hugely profitable venture.
For comparison, Gwyneth Paltrow’s lifestyle website Goop now has 80 employees, makes around $18 million (£14.5 million) a year and is valued at $250 million.
Meghan closed The Tig in 2017, a few months before her engagement to Prince Harry
From the language her Meghan used as she shut down the site, it’s clear that this was a project close to her heart. She wrote: “After almost three beautiful years of this adventure with you, it’s time to say goodbye to The Tig.”
“What started as a passion project (my little engine that could do that) grew into an amazing community of inspiration, support, fun and frivolity.”
“You made my days better and filled this experience with so much joy.” Keep finding those Tig moments of discovery, keep laughing, take risks and keep being “the change you want in the world “.
‘Above all, never forget your worth – as I have told you time and time again: you, my sweet friend, you are enough.’ Thank you for everything.’
Now it seems her farewell lawsuit was less of a goodbye and more of an “au revoir” — until we meet again.