Valentino has partnered with Wanna, an augmented reality technology company on the Farfetch platform, for a virtual fitting app.
Exclusive equipment for Valentino.
Valentino will be the first luxury house to offer virtual try on clothes via a demo app. Directly from their smartphone, consumers of the brand can imagine themselves wearing pieces signed by Valentino.
Valentino’s WANNA Wear app pilot and VTO (Virtual Try-on) will allow consumers to shop online a special selection of items from the Urban Flows Fall 2023 collection, as well as the ValenTie and BlackTie Fall presented exclusively on the brand’s website to try on winter collection 2023/2024.
©Wanna Wear for Valentino
The VTO improves the online customer experience.
The development of this application responds to one of the main problems that luxury brands face when selling online: consumer desires Try before you buy. With the Wanna Wear application, Valentino offers its customers the opportunity to try on different garments and styles and imagine themselves wearing these pieces “with the utmost realism”, according to Wanna CEO Sergey Arkhangelskiy. By giving its customers the opportunity to try on clothes virtually, Valentino is advertising faster and safer purchasing decisions from his customers.
With the introduction of the new virtual try-on category, we want to help customers make informed purchasing decisions and increase their confidence in the products.
Sergey Arkhangelskiy, CEO of Wanna
The virtual try-on also saves time for consumers who feel less need to go to the store, thus promoting online sales of the brand. Not only can the customer buy at any time, but they can also access a larger selection through the website.
This immersive digital experience could also allow the brand to reduce related management issues Returns and Exchanges by reducing the risk of dissatisfaction when receiving the products.
In other words, for the luxury brand and the consumer, the virtual fitting application optimizes the experience.
The Wanna Wear app is available for free on the App Store.