To test the effectiveness of the presentations created by GPT-4, we first provided the AI tool with various prompts so that it could generate them. We then surveyed 250 investors and 250 business leaders to compare the pitch series created by GPT-4 to a series of successful human pitches — and respondents had no idea impact assessment was involved.
main results
- Overall, investors and business leaders find pitches generated by the GPT-4 twice as compelling as those produced by humans.
- Overall, investors and business leaders are three times more likely to invest after reading a GPT-4 generated pitch deck than after reading a human-generated pitch deck.
- One in five investors or business leaders who benefited from a pitch generated by GPT-4 would invest $10,000 or more.
The human touch versus the AI advantage
AI can generate texts quickly, but are they as informative and effective as human-written ones? Business leaders and investors were asked to rate presentations created by both AI and humans to see how they compare.
Overall, investors and business leaders found GPT-4 pitches twice as compelling as human pitches: 80% found GPT-4-generated pitches compelling, compared to just 39% of human-generated pitches. Pitches created by GPT-4 were rated higher than human-made ones for quality, completeness, and clarity. Therefore, investors and business leaders are three times more likely to invest in a project after reviewing a pitch deck created by GPT-4 than after reviewing a pitch deck created by a human.
Even more notably, one in five investors and business leaders who benefited from an AI-powered pitch deck expressed a willingness to invest $10,000 or more in the company, a testament to the appeal and persuasive power of AI-generated ones pitch ends.
AI vs. People: Pitches from the Financial Industry
AI-generated pitch decks are generally well received, but that doesn’t guarantee they’ll work for all industries. Let’s look at how they’ve fared in specific sectors, starting with finance.
After a strong overall performance, GPT-4 also received positive reviews for pitches from the financial industry. Investors and business leaders were 88% more likely to find pitches created with GPT-4 to be compelling than pitches created by humans. The AI pitches were so compelling that reviewers were three times more likely to copy their articles. Of course, the best indicator of a successful pitch deck is its ability to receive funding, and the pitches generated by GPT-4 had a 34% investment rate, compared to just 16% for pitches created by humans.
These results suggest that GPT-4 could have an important impact on the future of the financial sector and help entrepreneurs raise funds from investors. As more entrepreneurs fund their ideas, the landscape of the finance industry could change significantly with the influx of new ideas, creative practices, and change-makers.
AI vs. people: pitches from the marketing industry
Based on numbers and math, the financial industry seems perfectly primed to leverage AI-generated content. But in the creative industries, AI might have a harder time outperforming humans. Let’s see if GPT-4 kept its competitive edge in the marketing arena.
Despite the creative environment, GPT-4 has had about as much success creating marketing pitches as it has financial pitches. Investors and business leaders were 73% more likely to find pitches created with GPT-4 to be compelling than pitches created by humans. The evaluators also rated the marketing pitches created by GPT-4 as higher quality (75% vs. 32%) and more worthy of imitation (70% vs. 25%). More importantly, a higher percentage of respondents expressed a willingness to invest after reviewing AI-generated pitches than their human counterparts (35% and 12%, respectively).
In the marketing industry, GPT-4 generated pitch decks can have great potential to attract investors, which is good news for entrepreneurs in the industry. But marketers can use AI beyond creating pitches to create more personalized content and improve customer experiences. Through the combined efforts of AI and human imagination, it will be exciting to watch the future of marketing unfold.
AI vs. people: pitches from the tech industry
Both the finance and marketing industries have pushed hard for AI-generated material. Let’s see how GPT-4 fares in the latter area, the tech industry.
According to investors and business leaders, GPT-4 generated tech industry pitches have a distinct advantage over human-generated tech industry pitches. Specifically, GPT-4 pitches were 70% more convincing and received significantly higher overall quality ratings. When it comes to investment decisions, 37% of respondents wanted to invest in GPT-4 technology pitches, compared to just 11% for human-made pitches.
Again, GPT-4’s AI has achieved excellent results and commends itself as a possible tool for technology entrepreneurs looking for investments. As world-changing technologies like AI evolve faster than ever, technology could play a bigger role in the economy, creating more opportunities for tech-savvy entrepreneurs and bringing more jobs to the marketplace. .
Promising results for future improvements
The development of AI in recent years has been groundbreaking, creating a sense of promise for some of us and apprehension for others. Some fear that AI will replace humans, but access to AI tools can actually help humans achieve more, as our study of GPT-4 generated pitch decks shows.
Entrepreneurs using AI technologies to create pitch decks, create business plans, refine organizational structures and more. can improve their chances of receiving funding. As more entrepreneurs enter the workforce with the resources they need to be successful, the opportunities for diversity, creativity and innovation will be greater in any industry. Instead of fighting and competing with AI, professions can use it to achieve things they never thought possible.
methodology
For this study, we compared pitch decks created by people in different industries to those created by GPT-4, an advanced artificial intelligence system. To do this, we have provided GPT-4 with different prompts for each sector to generate pitches. In a survey of 250 investors and 250 business leaders, we compared the pitches generated by GPT-4 to successful human pitches that had already secured funding. The participants did not know that the pitches were generated by the AI. Each respondent saw the same number of AI-generated and human-generated pitches. Among the respondents, 68% were men, 31% were women and 1% did not want to give an answer.
