Pharrell Williams, record numbers. Erbetta’s joke: “De Laurentiis in front of him”

The artist and creative who directs the Louis Vuitton men’s collection continues his revolution in the fashion world.

Luca Cirillo24. June 2023 20:48

It was a historic parade Pharrell Williams: spectacular in every moment, studied in detail and then a crazy number – 502 million, but it is destined to grow – in terms of the number of views (it is the most watched number of all time in the history of the brand). The last Tuesday for Louis Vuitton will remain a historical reference because the new path of a revolutionary artist who wants to change the world of fashion has begun.

The Pont Neuf in Paris (despite the name ‘New Bridge’ it is the oldest in the French capital) was transformed into a gold Damier-themed walkway for the occasion and welcomed almost 1900 guests with a record percentage of celebrities. Suffice it to say that among those in attendance were Beyoncé, Rihanna, Leonardo DiCaprio, LeBron James, Naomi Campbell, and Zendaya.

On social media the joke by Louis ErbettaJournalist who captured Pharrell Williams’ “visions” of the creations already seen and “signed” in Naples Aurelio De Laurentiis: “Camouflage and pixelated. De Laurentiis suggested it on the shirts of the Neapolitan team years before him.”