Instagram channels or broadcast channels have been popping up in the US and later in other countries since last February. Now it’s the turn of French users to have access to this new feature!
What are Instagram sales channels?
Channels are a new format for promoting content in your community. Its operation is similar to that of Telegram messaging, which allows creating a channel and sending a message to all its subscribers, whether in text, audio or video format. His followers, who receive a notification via their private messaging system, then have the option to accept the invitation.
It is important to indicate that subscribers cannot reply to this type of message. However, you can respond with an emoji or in a poll.
A tool for closeness and encouragement
For real estate professionals, outreach channels can help create a sense of closeness but also exclusivity to their community. For example, a real estate agent may post a “teaser” of their next exclusive deal by revealing a real estate photo or home staging session.
Distribution channels can also be promotional tools for the company’s professional activity or that of its partners. Imagine the following situation: A coffee shop in your catchment area has just introduced its new menu for the summer season. Then share the good news with your followers. You can even share a promo code courtesy of the cafe owner.
Finally, with the ability to conduct polls on broadcast channels, real estate professionals can encourage their subscribers to participate based on their personal interests. What type of property are you looking for? Which places do you visit often? What is your favorite soccer team? There is so much to learn about your own community!
If you want to get better at Instagram, we recommend the Le Campus Boost Your Real Estate Business with Instagram training. Also read our article on using Instagram for your agency.