Pip Edwards has built a multi-million dollar fashion empire with her activewear label PE Nation.
And on Monday, the 42-year-old was at her best as she headlined a campaign shoot for the brand on Sydney’s Bronte Beach with co-founder Claire Tregoning.
Pip dressed casually for the photoshoot in an oversized gray PE Nation jumper and black jogging bottoms while giving clear instructions to the models and photographers.
She showed off her youthful face by stripping off makeup and tying back her short blonde tresses.
The activewear designer completed her look with a pair of comfortable trainers and a pair of sunglasses.
Makeup-free Pip Edwards showed off her timeless face as she collaborated with PE Nation co-founder Claire Tregoning on the set of a campaign shoot in Sydney on Monday
Pip dressed casually for the photoshoot in an oversized PE national jumper and black sweatpants while giving clear instructions to the models and photographers
Pip was seen chatting with an assistant and photographer while models posed on the sand.
Meanwhile, Claire wore comfy gray sweatpants and a white t-shirt as she walked alongside Pip on the beach.
She complemented her look with white and black sneakers, sunglasses and draped a beige sweater around her shoulders.
The campaign footage comes just weeks after Pip announced she was downsizing PE Nation due to “challenging market conditions”.
She showed off her youthful face by going makeup-free all day and tying back her short blonde locks
The activewear designer completed her look with a pair of trainers and a pair of sunglasses
“In response to the difficult economic conditions, PE Nation’s board has taken steps to streamline and restructure the business,” Edwards told The Daily Telegraph in an official press release.
“Unfortunately, this has led to the difficult decision to lay off six employees.”
Pip added, “These actions are consistent with the overall restructuring effort necessary to ensure the continued growth and success of the business.”
The businesswoman founded her activewear label PE Nation with friend and business partner Claire in 2016 and grew it into an international brand sold by 600 individual retailers in 95 countries.
Pip was seen chatting with an assistant and photographer while models posed on the sand
Claire, too, was comfortably dressed in gray sweatpants and a white t-shirt as she walked alongside Pip on the beach
She complemented her look with white and black sneakers, sunglasses and draped a beige sweater around her shoulders
Earlier this year, Pip was forced to deny rumors of a falling out with Claire – whose office had been vacated after months of absence and turned into a “creative space”.
In November 2022, the pair took a business trip to the UK together, where they promoted their athleisure company, snapped selfies in London and had lunch with the likes of former Foreign Secretary Julie Bishop.
But Chron Australia revealed there were rumors the deep friendship at the core of the deal may have been broken during their luxury trip.
A source with knowledge of the company’s internal workings claimed, “Pip and Claire have had a fight.”
The campaign footage comes just weeks after Pip announced she was downsizing PE Nation due to “challenging market conditions”.
The businesswoman founded her activewear label PE Nation with her friend Claire in 2016 and grew it into an international brand sold by 600 individual retailers in 95 countries
According to the source, Claire took a month off in December, extended her sabbatical for another month in January, and then decided to take another three months vacation.
Her office at the company’s headquarters in Sydney has now been cleared and converted into a “creative space”.
A spokeswoman for PE Nation denied there were any disputes between the two, insisting they remain “dedicated and cooperative business partners”.
“Claire is taking a well-deserved break and remains an important part of PE Nation,” the spokeswoman said. “[She]is taking a well-deserved break for a few months.”
Earlier this year, Pip was forced to deny rumors of a falling out with Claire – whose office had been vacated after months of absence and turned into a “creative space”.
In November 2022, the pair took a business trip to the UK together, where they promoted their athleisure company, snapped selfies in London and had lunch with the likes of former Foreign Secretary Julie Bishop
But Chron Australia revealed there were rumors the deep friendship at the core of the deal may have been broken during their luxury trip
Claire reiterated the message when asked to comment, adding, “The company and Pip have both been amazing supporters of my sabbatical and I’m grateful to be able to spend this free time with my family.”
She did not respond to questions about the vacating of her headquarters office, but PE Nation’s spokeswoman admitted it was repurposed for the duration of her absence.
“While Claire is out of the office, we use her office space for other purposes, including a meeting and creative space,” they said.
According to the source, Claire took a month off in December, extended her sabbatical for another month in January, and then decided to take another three months vacation
A spokeswoman for PE Nation denied the couple were at odds, insisting they remain “dedicated and cooperative business partners”.