Tom Cruise could be the king of Hollywood, the actor and producer, who will celebrate his 60th birthday on July 3, is very concerned about the film’s presence Oppenheimer, by Christopher Nolan and Barbie, by Greta Gerwig, in cinemas at the same time as her brand new one Impossible Mission – Death toll, part one.
Last year, Tom Cruise flew by helicopter to the Cannes Film Festival to unveil his all-new Top Gun: Maverick, gave a master class, and walked off the Croisette after receiving a palm of honor. The feature film was a resounding success, grossing $1.49 billion at the international box office… and even Steven Spielberg had bowed to that championship, declaring on camera Tom Cruise during the dinner gathering of the nominees for the Oscars: “They saved the skin of Hollywood and probably the cinemas too. Seriously, Top Gun: Maverick probably saved the film industry.
After this dubbing, Tom Cruise continued his work. Satisfied that his talent was being recognized, the producer of the Mission: Impossible franchise continued to work on Mortal Report, Part One, due out July 12 in Dark Rooms.
From the world to the crowd…
But here it is, the summer of 2023 is a little busy, one blockbuster does not wait for the other in this first beautiful full season, without fear of a resurgence of the pandemic. And July promises to be busy, to put it mildly. The July 4 holiday weekend in the US will be marked by Indiana Jones and Destiny Dial, which is expected to bring in between $60 million and $70 million over three days, worrying analysts. In fact, the feature film, in which Harrison Ford once again dons his archaeologist’s hat and wields his whip, cost no less than…$300 million excluding advertising expenses. Disney Studios therefore needs at least $800 million for James Mangold’s film to cover their costs.
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Harrison Ford on the set of Indiana Jones and the Dial of Destiny, the latest installment in the popular franchise.
On July 12, Tom Cruise is once again on his way to storm the box office with Mission: Impossible – Death toll, Part One. The production budget? Pharaonic 300 M$ US (the record of the franchise). Again, Ethan Hunt’s penultimate adventures, including advertising expenses, must necessarily generate over $800 billion in revenue to be profitable.
But on July 21, Tom Cruise experiences disaster when Oppenheimer and Barbie fall into a dark room. Aimed at completely different audiences, these two new blockbusters are sure to eclipse Mission: Impossible, as cinema owners will free up screens for both of these productions, at the expense of the Christopher McQuarrie-directed and Tom-directed Cruise produced production.
Photo courtesy of Universal Studios
Christopher Nolan’s “Oppenheimer” will be released at the same time as “Mission: Impossible – Death toll, Part One”.
And there are worse things. Ever since Rise of the Dark Knight, Christopher Nolan has been a fan of IMAX technology and its 400 supersized North American screens… a love shared by IMAX boss Rich Gelfond, who will certainly “dominate” Cruise for Nolan. “I’m so sad that I can’t please everyone. I know Mission: Impossible is going to be a big movie… But Nolan has a special place in the heart of IMAX for using our cameras and promoting us. We don’t want to say which movie will make the most money, but hopefully we can bring Mission back to Oppenheimer,” he said bluntly. And in the meantime, starring Margot Robbie and Ryan Gosling, collateral victims of Christopher Nolan, the long-awaited Barbie will take over ‘normal’ screens in dark rooms and push Tom Cruise even further into oblivion.
Photo courtesy of Warner Bros.
Tom Cruise is concerned about the arrival of Greta Gerwig’s Barbie film at the same time as his brand new Mission: Impossible – Death toll, Part One.
That’s why Tom Cruise, known for his infectious (and a little overbearing) enthusiasm for cinema, has gone on a charm offensive, urging cinema owners to tout the merits of his Mission: Impossible Review. Mortel, Part One and encourage them not to succumb too much to the charms of Oppenheimer and Barbie. And according to an industry source, he’s even “madly staged” screenings to show them the film.
Comscore analyst Paul Dergarabedian said that July “will be a stress test for the theatrical market during the most important movie season of the year. The stakes are incredibly high.” And Tom Cruise is well aware of it… he’s playing his reputation as the savior of Hollywood and his image as “Mister Blockbuster”.
The crystal ball at the box office
Here are the analysts’ predictions for the movie preview weekend:
- Indiana Jones and the Dial of Destiny: around $60 million in three days
- Mission: Impossible – Death Toll, Part One: Over $90 million in two days
- Oppenheimer: between 40 and 55 M$ US in two days
- Barbie: between 55 and 85 M$ US in two days
For the total North American box office, predictions are as follows:
- Indiana Jones and the Dial of Destiny: between $211 million and $325 million
- Mission: Impossible – Death toll, part one: Between $250 and $320 million
- Oppenheimer: between $137 million and $187 million
- Barbie: between 120 and 226 M$ US