Viviane Romanelli, one of Shoptime’s most recognizable names, even expressed surprise at the bankruptcy of the network where she worked for nearly a decade. The end of the channel was recently announced and ended in early June. She is currently employed by Record in Rio de Janeiro, where she runs the Rio de Prêmios lottery program on Sunday mornings.
what do you need to know
- One of the most recognizable names in Shoptime history, Viviane Romanelli revealed that the channel reached an unusual audience;
- “I have received letters from people in prison who have seen us on the channel. It was the distraction for the prisoners! letter from jail, crazy,” he recalled;
- Says the moderator was in shock when he received the news that the payTV distributor was insolvent.
“I have received letters from people in prison who have seen us on the channel. It was the distraction for the prisoners! Letter from prison, madness! Parents sent messages to us saying that their children didn’t want to watch cartoons anymore, they wanted us. It was very funny!” said Vivi Romanelli, speaking to The Noite, a show hosted by Danilo Gentili.
The presenter said the news of the bankruptcy broke her heart. “I was in shock. [ao receber a notícia sobre o fim do canal Shoptime na TV]. Very sad. There is 27 years of history. We started a distribution channel on television, which eventually evolved into an entertainment channel. It’s a shame. “My heart was broken,” she told NaTelinha.
Although she only stayed with Shoptime for eight years, she continues to be approached by viewers who have followed the channel, which launched on pay television in 1995. “I only stayed at Shoptime for eight years and then went to other places. I’ve been at the Record Awards for 16 years and a lot of people remember me from the Shoptime era,” said the veteran.
Shoptime had a presenter who considered herself the queen of the little people
“I recently got a message from a follower saying ‘I miss you so much at Shoptime’. I usually say that in addition to those who accompany me now, I also have ‘little ones’ who grew up with me back then,” Viviane Romanelli recalls.
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The decision to withdraw Shoptime from TV operators and satellite dishes was made due to the recovery process Americanas is going through. SA, which is in court as a result of debts totaling R$47.9 billion. In February, law firms Zveiter and Americanas Administrator Bruno Rezende told the 4th Corporate Court of the Court of Rio de Janeiro that the group’s total debt was R$47.9 billion. The list of creditors includes 7,967 names.