Posted in MEDIA on 7/4/2023 6:56 am
Thanks to artificial intelligence, it was possible to create an exciting duet of the singer Maria Rita and his mother Elis ReginaHe died 41 years ago. The meeting was held on the occasion of the 70th anniversary of Volkswagenwas released early Tuesday (4) and is already causing a stir on the networks.
The video starts with Maria Rita driving one ID.Buzz modern, 100% electric version of the station wagon while singing “Like our parents“, In Belchiorwho found success in the voice of Elis in the 1970s.
The commercial continues with company cars that defined generations, such as the Beetle and Brasília. Until an old station wagon, driven by Elis Regina, pulls up next to Maria Rita’s car to compose the duet.
Volkswagen used a technology called “deepfake” Bringing Elis Regina to the campaign. The technique used artificial intelligenceallows you to perform realistic manipulations on people’s faces.
A stunt actress was used to mimic the singer behind the wheel of the vehicle. The singer’s face was later placed using facial recognition technology.
The editing process was performed using artificial neural network technology that blended the stunt woman’s face with the replicated image of Elis Regina. The voice of the song inserted in the video is originally from the singer.
The film is a creation of Agency AlmapBBDO and was produced by Boiler Films directed by Dulcidio Caldeira. After recording, the video was postproduced by a specialist North American company experienced in Hollywood projects.
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