FOX Business’ Madison Alworth talks to Gibson’s Mat Koehler and Mark Agnesi about what makes the luthier such an iconic American-made brand.
A legendary name in the music industry, Gibson is proud of its Made-in-America status.
“To be made here in America…that’s a tremendous source of pride,” Mat Koehler, Gibson’s senior director of product development, told Madison Alworth of FOX Business.
Since the company’s founding in 1902, Gibson has grown into a legendary luthier and music brand, and has garnered a following of loyal customers. A new flagship store in Nashville, Tennessee offers Gibson enthusiasts the opportunity to learn more about the brand while shopping for new models.
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The Gibson Garage opened in 2021 as an “immersive retail space” offering visitors a “hands-on, interactive experience.”
“It’s a celebration of Gibson’s rich history, a hub for live music and musical discovery, and a destination where guitar lovers’ dreams can come true. Whether you’re a professional musician, an amateur guitarist, or just a music lover, it’s well worth a visit.” “Visiting the Gibson Garage is sure to be a cool experience,” Gibson Garage director Jordan Sromek said in an earlier this month Gibson blog post.
Gibson has been manufacturing products made in the USA since its inception in 1902. (Photo by Daniel Knighton/Getty Images / Getty Images)
Gibson’s has a heritage that celebrates American craftsmanship and excellence, and Gibson’s Garage brings that history to Music City.
In the workshop, customers can test guitars and learn more about the brand’s various models from experts. Customers can also experience live performances and events in the premises.
“I think every guitar has a story. Some of them are better than others, you know, but every guitar has a story,” said Mark Agnesi, Gibson brand experience director.
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Another unique opportunity for visitors is the chance to create a custom Gibson guitar from the wood to the neck shape and finish.
“The first guitar I bought and the first guitar I built was Gibson inspired. And it makes me feel right at home,” said Gibson master luthier Jim Decola.
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