We currently live in a fast-paced, connected world. This intertwined landscape of physical and digital environments has created complex customer journeys across multiple touchpoints. As a result, the standard has become a seamless, easily digestible flow of content that keeps up with our fast-moving and ever-changing interests. However, this expectation also applies to the world of exhibitions and trade fairs. Now more than ever, it’s important to create a connected journey for your audience before, during and after the event.
Engage in multiple touchpoints and meanings on your connected journey
Know that theEngagement across multiple touchpoints is the cornerstone for the implementation of a successful networked journey. From pre-show marketing to the live experience, engaging with your audience with an in-depth and connected message is critical.
In addition, the Fusion of human feelings and digital technologies with the physical environment is the holy grail. According to a study by Martin Lindstrom, multi-sensory brand experiences increase customer loyalty by more than 70%. In addition, researchers have uncovered several new ways in which the senses, particularly smell, are linked to memory and emotional experience.
In this way, the line between the virtual and physical worlds is blurred, creating an immersive journey that captures the attention and interest of your audience.
Maximize content value with a connected journey
we all know The content is a big plus. In that sense he is must be versatile, reusable and adaptable to all platforms and channels. By reusing content, you can ensure consistency in your message while optimizing resources. For example, with the right approach, a 3D asset can be used to:
- Pictures,
- short films for social media,
- animated banner ads,
- Newsletter,
- mixed reality experiences,
- LED walls
- and many other examples.
Foster smooth collaboration
Over and beyond, A connected journey requires a harmonious and coordinated effort from everyone involved. Developing effective lines of communication as well as establishing common goals and strategies are key to ensuring successful collaboration. So if one person is slow going or one supplier doesn’t communicate with the other suppliers, it will negatively impact the overall service.
Connecting the physical with the digital
The event itself is the pinnacle of connected travel, a melting pot of e.gphysical and digital experiences. I’The use of technology can enrich the physical experience. Interactive screens, live social media streams, VR/AR experiences, touchless technologies and more can drive engagement and create a holistic and memorable journey.