Warner Bros.
During a recent interview with Australia’s Channel 10 talk show The Project, Australian-born Margot Robbie had a brief flash of memories of her home country while promoting Warner Bros.’ upcoming Barbie, in which she plays the title character.
When The Project co-host Sam Taunton mentioned that the word “Barbie” doesn’t always refer to the iconic doll in Oz, Robbie asked, “What does it mean here?” Shocked, others in the studio exclaimed, “A barbecue! “
Robbie blurted out “Oh!” to lots of good-natured laughter while covering her face. Robbie explained her temporary failure by saying, “I’m so barbie now, I can’t even … You’re right, a barbie, I have a barbie.” She added, “I blame jet lag, by the way.” Give Blame it not on the blonde hair, but on the jet lag.”
The term “Barbie” was popularized outside Australia in a series of Australian Tourism Commission television commercials in the 1980s presented by Crocodile Dundee himself, Paul Hogan, who spoke of “putting an extra shrimp on the Barbie for you.” to stick”.
It was pointed out in The Project that there was no promotional connection for Barbie and a “Barbie” during the film’s tour in Australia, to which Robbie said: “I deeply regret that there is no promotional connection now that you have it mention.” It. What a missed opportunity… Grrr, I’m really upset we didn’t do something like this.” Barbie director Greta Gerwig agreed, “After that, we’re going to take you guys to the BBQ.”
Barbie, which in fairness has had a very strong marketing campaign with no Oz Barbecue ties, begins its international launch on July 19th and heads to North America on July 21st.
You can watch the fun interview exchange below:
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Australian Margot Robbie explains to Greta Gerwig the different meaning of “Barbie” in Australia, but has Margot forgotten what a Barbie is? pic.twitter.com/ZUeQsdlwtV
— The Project (@theprojecttv) June 29, 2023