Pregnant Kourtney Kardashian is looking to make a fortune by expanding her children’s clothing line and adding maternity and wellness products to her lifestyle brands.
A well-informed Kardashian family insider exclusively told that 44-year-old Kourtney – who is expecting her first child with 47-year-old Blink 182 drummer Travis Barker – “is definitely going to use this pregnancy for profit.”
“Kourtney is seriously grasping at straws right now and is going to try and milk this pregnancy as best she can because she desperately wants what her sisters all have.” But she’s doing it wrong,” the source said.
“Kim’s SKIMS is a huge hit because it fits what she’s about: body awareness.” Khloe’s Good American was created for women struggling with the obesity she’s struggled with for years in front of the world.
“Kylie started out with just one lip set, since her huge lips were the only thing people talked about at the time.’ They were her trademark.’
Kourtney Kardashian (pictured in a recent selfie shared with her 223million Instagram followers), 44, is planning to make a fortune with her unborn boy, a source told
Kourtney already has a baby clothing line at Kardashian Kids and an active maternity line (pictured) that she sells on Poosh, which she started in 2019
In February, Kourtney created a “vaginal wellbeing” jelly bean through her new company, Lemme, and a source has since told she plans to expand into the reproductive health space
Two of Kourtney’s three births have aired on KUWTK, including the birth of her eldest son Mason in 2009. She plans to share special moments during her current pregnancy on her Hulu show
Kourtney launched lifestyle brand Poosh in 2019 and launched her range of vitamins and supplements, Lemme, last year. The source said she has been eyeing expanding these ventures during her pregnancy.
“She has already developed a clothing line, Kardashian Kids, which is sold at Babies R’ Us, Lord & Taylor, Zappos, Nordstrom and Hudson Bay.” “She also has an active line of maternity clothing that she sells on Poosh,” added she added.
“Kourtney will continue to expand these brands and add products to both Poosh and Lemme, which will be a strong push for her on her social media.”
The source added that it would be an “easy sale” for her 223 million loyal Instagram followers.
As fans who follow the famous family know, Kourtney featured two of the births of her three children – Mason, 13, Penelope, 10 and Reign, eight – with ex Scott Disick, 39, on her previous reality show Keeping Up With The Kardashians, which ran for 20 seasons from 2007 to 2021.
And according to the source, “Kourtney knows that having this baby will give her an ongoing storyline with the Kardashians that will also bring her tremendous income.”
They added that Kourtney is also working on Lemme nutritional supplements for reproductive health.
“Knowing that all her attempts have basically failed, she’s trying to find a way to get what her sisters have.” “She knows that this pregnancy drew people’s attention to her,” said the source.
The reality star and media mogul (holding her stomach during a behind-the-scenes photoshoot for her new line of gummy bears, Lemme) will “definitely use her pregnancy for profit”
Kourtney (seen in a December 2022 ad for Lemme) will be adding products to both Poosh and Lemme, the source said
The gummies contain pineapple, vitamin C and probiotics. The mother-of-three posed in a yellow outfit while cats circled around her to stuff the gummy bears
“She hopes this will lead her to what she has longed for: a brand that people can relate to, that she can identify with and that will make her millions.” She knows Lemme and Poosh [aren’t] But she will continue to force this pregnancy on them because right now they are all she has.”
contacted Kourtney’s rep about Poosh and Lemme.
Hulu, which currently streams The Kardashians, recently inked a deal with the family for 20 more episodes.
The announcement came ahead of the May 25 premiere of Season 3.
Ahead of the first season’s launch in 2022, Variety reported that the Kardashian-Jenner clan received $100 million for two seasons and 40 episodes. Kourtney was reportedly making between $7.5 million and $8.3 million per season from it.
If Kourtney has cameras installed during delivery and the baby’s first few days, as she has with all of her previous children, fans will surely continue to tune in to follow all of those memorable events.
spoke exclusively to New York-based marketing agency pros Amra and Elma and — while they didn’t want to comment specifically on Kourtney’s pregnancy journey — they shared details on how she could use the Kardashians to generate revenue.
“Some celebrities share their pregnancy journey on a reality TV show, often documenting the raw reality and sometimes difficulties that ordinary women often don’t disclose due to embarrassment and privacy concerns,” Elma said.
“Because pregnancy has such a tight time frame, maternity brands are always looking for public figures to promote their products, e.g. B. to model the clothes while they are visibly pregnant, to give other expectant mothers ideas on how to style their look, or to talk about what nutritional supplements are available. What are the best baby products to take during pregnancy or which baby products they like best.
“Public figures need to get creative to get attention and ultimately sell products, and sometimes pregnancy is seen as an opportunity to do just that.”
It’s no secret that Kourtney is a master at marketing herself and her products on her social media and company websites, and has been for years.
And the eldest Kardashian is no stranger to brand deals either. In 2022, Kourtney struck a deal with clothing giant Boohoo. This collection features very affordable maternity clothes, including t-shirts and dresses, ranging in price from $6 to $35.
At the time of writing, the maternity items were listed at 60 percent below normal retail value.
In 2019, after the birth of her youngest child, Reign, Kourtney launched Poosh, which she calls “a modern guide to living well.”
Since its inception, Kourtney has authored a number of pregnancy-related articles, contained in a section aptly titled “Motherhood.”
Kourtney was surrounded by niece North West, 10, daughter Penelope, 10, and stepdaughter Alabama Barker, 17, when she announced her pregnancy on June 16
Kourtney — who officially stopped IVF treatments in February 2022 — captioned her post, “Overwhelmed with gratitude and joy for God’s blessing and plan.”
In a recent article titled “Kourtney’s Pregnancy Secrets,” the reality star shares tips for expectant moms. Throughout the article, she promotes various products that she endorses, including cleaning products.
“I worked with an amazing Ayurveda teacher, Martha Soffer, to guide me through the Panchakarma cleanse,” she gushed.
The cleanse itself, a five-day treatment, costs $3,999.
As well as tips and tricks for pregnant women, Kourtney also sells her own line of maternity clothes on Poosh. Their clothes range in price from $24.99 to over $250. Several items in her maternity wear department are currently sold out.
Meanwhile, Kourtney’s newest venture, Lemme, is a line of vitamins and supplements that are “good for the body and taste good.”
On her website, she says, “I made them so delicious you won’t believe they’re that good for you.”
However, she’s been in an uproar lately over a product claiming to promote “vaginal well-being.”
According to Lemme’s website, it’s formulated with “clinically studied probiotics to support its taste, smell and freshness, and with pineapple extract for added sweetness.”
The Lemme Purr gummies cost $30 and drew criticism from health experts.
Gynecologists have criticized the vaginal wellness gummies, saying there is no scientific evidence to back them up and urging people with health concerns to see a doctor rather than trust celebrities.
Earlier this month, Kourtney announced her surprise pregnancy with Travis on June 16 at a Blink 182 concert in Los Angeles.
After holding up a sign that read, “Travis, I’m pregnant,” the drummer – who has two children, Landon, 19, and Alabama, 17, with ex-wife Shanna Moakler, 48, jumped off the stage, to give Kourtney a big hickey in front of thousands of concert-goers.
The newlyweds also recently hosted a gender reveal party at their home in Calabasas, California.
In a clip she shared with her Instagram followers, she sat on Travis’ lap and while he wailed on the drums, blue streamers shot out to announce they were expecting a baby boy.
Kourtney and Travis began a romantic relationship in late 2020 after nearly a decade of friendship. In February 2021, they made their relationship official on Instagram and got engaged in October.
The couple wed in a Santa Barbara courthouse in May 2022 before flying to Portofino, Italy, a week later to hold a lavish wedding at the Dolce & Gabbana mansion in front of friends and family.
Kourtney has been candid with fans about her attempts to conceive a child through in vitro fertilization with husband Travis Barker.
In 2022, Kourtney first detailed her struggle with IVF on the Hulu series The Kardashians. In one episode, Kourtney was at her home in Calabasas when mom Kris Jenner came to visit and asked how the doctors were doing, to which her daughter replied, “Terrible.”
Kourtney revealed in a confession that her doctor “put her down this path of IVF, and it wasn’t the most amazing experience.”
She also claimed that the “meds they gave me put me into menopause, literally into menopause.”
The star revealed last December that she had cut short her IVF journey, saying it had caused her to fall into a deep depression, among other symptoms.
In the season premiere of The Kardashians season 3, the Poosh founder opened up about the couple’s decision to stop IVF and how she had her eggs frozen in her 30s.
“We would love a baby more than anything, but I just really believe in what God has in store for us,” she explained.
She told her sister, Khloe, that she and Travis already have “full, blessed lives” without children and aren’t letting it get them down.
“Everything that came with IVF took a toll on me physically. My health is still affected because it’s hormones. And it took its toll mentally, too,” she explained.
“So I think the most important thing is to just be happy and be a good parent to my kids. We just accept that whatever is meant to be, will be.”
Kourtney previously said that motherhood is her “favorite role in life” and that it “gives me purpose.”