Instagrams Threads App Hits 100 Million Users in Just Five

Instagram’s Threads App Hits 100 Million Users in Just Five Days

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Photo credit: DeFodi Images/Contributor/Getty Images

Instagram’s text-based app Threads hit 100 million sign-ups in just five days. According to one tracker, the Twitter rival launched on June 6th (or June 5th in America).

Instagram boss Adam Mosseri also confirmed the milestone.

“In five days, 100 million people signed up for Threads. I’m not sure I can grasp this fact. That’s crazy; I can’t figure it out,” he said

“The team has worked their ass off but we know this is a race to the start line. They say, “Make it work, make it great, make it grow.” Well, we sure did some things wrong, but I promise we’ll make it great.”

Mark Zuckerberg noted on day one that the app attracted 2 million signups in two hours, 5 million signups in four hours, and 10 million registered users in seven hours. The next morning, Meta’s CEO found that more than 30 million people had signed up to try the new app. The growth of Threads is remarkable as it hasn’t even been launched in the EU yet due to privacy concerns.

So far, OpenAI’s ChatGPT bot has been considered one of the fastest growing consumer products, reaching 10 million daily users in 40 days and 100 million monthly users in almost two months. As this is the first month for Threads, it has already surpassed 100 million monthly active users. But the real challenge will be keeping users on the platform.

While many people are trying out Meta’s new text-based social platform, some features are missing. In particular, the app doesn’t support ActivityPub – the protocol used for posting on decentralized networks. Although Meta said it’s being worked on, the app won’t actually be part of Fediverse until the integration rolls out.

Other than that, the app has a read-only web interface, no support for post search, direct messages, hashtags, and no “follows” feed. Due to Instagram rules, the app doesn’t allow nudity on its platform — something another Twitter alternative, Bluesky, has welcomed.

Still, reaching 100 million users in such a short time is not an easy task. So it looks like threads will stay here.

The story has been updated with Adam Mosseri’s comments.