Kendall Jenner makes debut as L’Oreal’s new face: ‘I’m honored to say those iconic words, I’m worth it’
Kendall Jenner has been spotted in new ads for L’Oreal.
“I’m honored to be part of a new sorority of strong, powerful women and to say those iconic words: I’m worth it,” Kendall said in a statement shared with .
“Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a real game changer,” she added.
And L’Oreal seems thrilled to have hired the Keeping Up With The Kardashians veteran.
According to the company’s press release, she was selected because she is a “strong, successful and talented young woman”.
It is worth it! Kendall Jenner starred in new ads for L’Oreal on Tuesday
Pretty in pink: “I’m honored to be part of a new sorority of strong, powerful women and to be able to say those iconic words: I’m worth it,” Kendall said in a statement shared with
It added that she “continues to captivate her audience” and is “a fashion stalwart, an entrepreneur and a media icon.”
“Kendall Jenner has become a role model for her generation and the brand is excited to welcome her to the L’Oréal Paris family,” the company added.
Kendall will lead the brand’s makeup campaigns from September 2023.
The entrepreneur joins Beyonce, Helen Mirren and Penelope Cruz, who have all promoted the brand in the past.
News of the 27-year-old reality TV personality joining L’Oreal was first leaked by The Sun on Sunday.
The outlet added that she’s being paid $11 million for the performance.
The social media powerhouse previously garnered a lot of attention for wearing multiple of the brand’s products at the 2023 Met Gala.
L’Oréal first teased that it had brought a new spokesperson on board with a short video shared on its Instagram account on Saturday.
Beauty’s circle: “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a real coming full circle moment,” she added
New job: According to the company’s press release, she was chosen because she is a “strong, successful and talented young woman”. It added that she “continues to captivate her audience” and is “a fashion stalwart, an entrepreneur and a media icon.”
A fresh look: Here she was in a glittery dress with dewy lip gloss
In the clip, an unseen person said the cosmetics company’s slogan, “I’m worth it,” before adding, “And it feels so good.”
Many of the model’s fans took to the video’s comments section to claim that Jenner provided the voiceover.
The company also shared an image showing a person with their face covered sitting down for an interview.
New company: Kendall Jenner has become one of the new faces of cosmetics giant L’Oreal, according to The Sun; She will be seen in May
Just kidding, the company also shared an image showing a person with their face covered sitting down for an interview
The social media powerhouse has acted as a spokesperson for numerous brands in the past.
The model has been featured in campaigns for companies such as Calvin Klein, Fendi and Marc Jacobs, among others.
She has also collaborated with her younger sister Kylie on several projects for Kylie Cosmetics.