He has been the face of Haig Club Scotch Whiskey for the past nine years, promoting the alcoholic beverage in numerous advertising campaigns.
But now David Beckham’s partnership with the alcohol brand has officially ended and all social media profiles have been set to inactive.
David signed a mega deal with the drinks company in 2014, but now wants to establish his own range of drinks.
A source told The Sun: “Haig confirmed David would not be renewing his contract with them earlier this year.”
“It’s officially over now and Haig is looking for someone new.”
Career: He has been the face of Haig Club Scotch Whiskey for nine years, promoting the alcoholic beverage in numerous advertising campaigns
“Given David’s expertise in this area, it won’t be long before he finds his bearings at a new beverage company.”
He is often the focus of Haig Club promotional campaigns and will not shy away from events and public appearances to sell the whiskey he helped launch.
Although David is an ambassador for the brand, he has shared in the past that he is not a “heavy drinker” and often follows a healthy lifestyle.
While he’s reportedly made significant gains by supporting the Haig Club, David could be pushed to new limits if he embarks on his own alcohol branding journey.
Ryan Reynolds became a co-owner of Aviation Gin alongside Davos Brands in 2018, leading to a massive payout when the brand was sold to Diageo in 2020 – most likely netting the actor more than $100 million.
While George Clooney co-founded Casamigos Tequila in 2013, it was also sold to the beverage giant four years later for $1 billion.
Kylie Minogue has also reportedly raked in a whopping £9.3million from her hugely successful self-titled wine brand.
In 2014, David founded his own company, DB Ventures, which oversees his numerous sports and fashion commercials.
Gutted: But now David Beckham’s partnership with the alcohol brand has officially ended and all social media profiles have been set to inactive
In the bank: With a reported net worth of $450m (£370m) he is believed to rake in a handsome sum each year from brand partnerships and his own ventures
With a reported net worth of US$450m (£370m) he is believed to rake in a handsome sum each year from brand partnerships and his own ventures.
But last year he sold 55% of the company to Authentic Brands, the owners of Juicy Couture, for around £200m.
It was reported at the time that the deal would help him get a foothold in his financial ventures in the US.
This comes after it emerged that Meghan Markle may have given up on her friendship with the pair following suspicions they might have been leaking stories about the Sussexes.
David and Victoria Beckham were guests at their wedding to Prince Harry in Windsor in 2018. However, their friendship appears to have died.
In turn, Meghan and Harry didn’t attend the wedding of Beckham’s son Brooklyn to US heiress Nicola Peltz in April last year.
Neither did the Sussexes attend one of the biggest celebrity events of the year last weekend, when Argentinian Lionel Messi made his debut for David’s football team Inter Miami, while Kim Kardashian, tennis legend Serena Williams and a host of other big names celebrated the VIP lodges.
Friendship: It came after it emerged Meghan may have ended her friendship with the couple following suspicions they may have leaked stories about the Sussexes (Meghan pictured in April last year)
In the Beckhams’ case, there were suspicions that the couple might have leaked stories about the Sussexes, an allegation which The Mail on Sunday called David “completely furious”.
A source close to the Beckhams said: “David and Victoria attended Meghan and Harry’s wedding and were very supportive of Meghan upon her arrival in the UK.”
The couples bonded because Izzy May, David Beckham’s communications director, was friends with Markus Anderson, the chief membership officer of private social club Soho House, who helped arrange Meghan’s secret dates with Harry.
But the allegations, which were made over a tense phone call, according to The Mail on Sunday, shattered Beckham’s friendship. The source added: “Very unlikely to make amends now.” Meghan has just moved on.