PE Nation co-founder Pip Edwards flaunts her insane abs for a photoshoot in Bali after downsizing her successful athleisure brand
Pip Edwards has once again flaunted her timeless body.
The 43-year-old PE Nation designer, who is known for her stylish, sporty looks, took to Instagram on Monday to bare some skin.
The Aussie fashionista shared a behind-the-scenes story at a photoshoot for brand Something Very Special in Bali.
Pip wears a red PE Nation cap, pink sports bra and pink Something Very Special tracksuits. She leans against a wall and shows her slim waist.
Indonesian sunlight accentuated the activewear queen’s sculpted abs as she tucked her hands in her pockets under a caption that read ‘That the Bali sun shines differently’.
Pip Edwards has once again flaunted her timeless body. Pictured
The behind-the-scenes look at their latest collaboration comes just months after Pip announced she was downsizing PE Nation due to “challenging market conditions”.
“In response to the difficult economic conditions, PE Nation’s board has taken steps to streamline and restructure the business,” Edwards told The Daily Telegraph in an official press release.
“Unfortunately, this has led to the difficult decision to lay off six employees.”
The behind-the-scenes look at their latest collaboration comes just months after Pip announced she was downsizing PE Nation due to “challenging market conditions”.
Pip added, “These actions are consistent with the overall restructuring effort necessary to ensure the continued growth and success of the business.”
The businesswoman founded her activewear label PE Nation with friend and business partner Claire Tregoning in 2016 and grew it into an international brand sold by 600 individual retailers in 95 countries.
Earlier this year, Pip was forced to deny rumors of a falling out with Claire – whose office had been vacated after months of absence and turned into a “creative space”.
In November 2022, the pair took a business trip to the UK together, where they promoted their athleisure company, snapped selfies in London and had lunch with the likes of former Foreign Secretary Julie Bishop.
Pip added, “These actions are consistent with the overall restructuring effort necessary to ensure the continued growth and success of the business.”
But Chron Australia revealed there were rumors the deep friendship at the core of the deal may have been broken during their luxury trip.
A source with knowledge of the company’s internal workings claimed, “Pip and Claire have had a fight.”
According to the source, Claire took a month off in December, extended her sabbatical for another month in January, and then decided to take another three months vacation.
Her office at the company’s headquarters in Sydney has now been cleared and converted into a “creative space”.
A spokeswoman for PE Nation denied there were any disputes between the two, insisting they remain “dedicated and cooperative business partners”.
“Claire is taking a well-deserved break and remains an important part of PE Nation,” the spokeswoman said. “[She]is taking a well-deserved break for a few months.”
Claire reiterated the message when asked to comment, adding, “The company and Pip have both been amazing supporters of my sabbatical and I’m grateful to be able to spend this free time with my family.”
She did not respond to questions about the vacating of her headquarters office, but PE Nation’s spokeswoman admitted it was repurposed for the duration of her absence.
“While Claire is out of the office, we use her office space for other purposes, including a meeting and creative space,” they said.
The businesswoman founded her activewear label PE Nation with friend and business partner Claire Tregoning in 2016 and grew it into an international brand sold by 600 individual retailers in 95 countries.