Ángela Molina (Madrid, 67 years old) is the protagonist of the new Zara campaign. The actress, who won the Goya Honorary Award in 2021, is the image of Thirteen Pieces, a collection of timeless, minimalist garments in neutral tones that exude elegance and sophistication. The campaign photos are in black and white and Molina looks relaxed with loose gray hair.
The actress, who gained national and international recognition with works such as Tremulous Flesh, Las cosas del querer or Blancanieve, is considered one of the most elegant women in Spain and a symbol of natural aging without artificiality. In an interview in S Moda, Molina pointed out how little he is interested in plastic surgery. “It’s not beauty. I think it’s impossible. I’m not interested. Would you like to see your grandmother with a fish face? Well yes,” he said.
Ángela Molina, image of the new Zara collection. Photo: Courtesy of Zara
The presentation of Ángela Molina in the likeness of Zara is another commitment from the textile giant to diversity in all its forms. By choosing a 67-year-old woman as a model, the Galician company is taking a step in the fight against ageism, that is, age discrimination against older people.
The Ministry of Health has launched an awareness campaign on age discrimination in our country. “Ageism is part of our understanding of aging itself, of our relationships between generations, and perpetuates stereotypical images of older people, limits our understanding of the diversity that exists in old age, and becomes a general attitude in our family and personal relationships, as well as our professional practices, with Consequences both for older people and for society,” they explain. And they add: “Ageism was a term coined by Robert Butler in the 1960s to refer to existing stereotypes and prejudices about age.” Research suggests that ageism may now be even more prevalent than sexism and racism and serious consequences.”
The Spanish government also gives basic advice to combat this form of discrimination: to see aging as another phase of life and to counteract negative and stereotypical perceptions by recognizing diversity in old age. Age-related changes must always be respected. In addition, they advocate “the informed participation of older people in decision-making, particularly those in which they are involved.”
Ángela Molina in the photos of Zara. Photo: Courtesy of Zara