The influencer Poupette Kenza, one of the most popular on French social networks, will be fined 50,000 euros (more than around 73,500 dollars), the Directorate-General for Competition, Consumption and the Fight against Fraud (DGCCRF) has announced.
The 23-year-old mother-of-two, real name Kenza Benchrif, films extensively about her everyday life and has 1.6 million subscribers on Snapchat, 1.1 million on TikTok and 1 million on Instagram.
The influencer, who was based in Rouen until she moved to Dubai a few days ago, published the official letter on Snapchat on Wednesday informing her that a procedure had been launched against her “for not having disclosed her true commercial intentions who follows (his) company with content. “Get in return”.
He is accused of “giving the impression that the sale of a tooth whitener branded ‘Crest 3D White’ is legal, even though its sale is prohibited on French territory.” These practices constitute fraudulent business practices,” the letter states.
On Friday, the DGCCRF confirmed to AFP that “following an investigation” carried out by agents of the Directorate for the Protection of the Population (DDPP) of Calvados “on the Snapchat account of “Poupette Kenza”” a criminal case against the company The holder of his account was sent to the Rouen Public Prosecutor’s Office with a transaction proposal approved by the Rouen Public Prosecutor’s Office for an amount of 50,000 euros.
“In the event of a refusal” by the influencer of this criminal transaction (a procedure aimed at avoiding her appearance in court), “the prosecutor’s office will seize this file,” it says.
Rouen prosecutors told AFP that they had one month to respond to the proposed transaction.
Following her publication on Wednesday, the influencer had stated that she would reject this transaction proposal, posting several written or video comments: “I’m too nervous, it’s theft”, “I want to throw up” or “I do.” I am very happy to go” (in Dubai).
Last week, the DGCCRF had already ordered four influencers to stop “deceptive commercial practices” on social networks, accusing them of failing to disclose the “promotional nature” of videos or “stories” for which they paid or received compensation.
On June 1st, Parliament passed a text regulating the practices of around 150,000 influencers who would be present in France. The text specifically bans the advertising of cosmetic surgery and heavily prohibits or regulates the advertising of several medical devices.