That you can be or not be when nobody sees you is a statement shared by Alejandro Sanz, Schrödinger and the summer television programme. When the heat comes, the audience evaporates – this can also be seen in the singing – which reduces the advertising investment and thus the amount earmarked for in-house production. But also a certain disdain in the program for July and August brought us pleasant surprises.
More information
Every year around this time I remember “Los misterios de Laura”, one of the most abused series on TVE. The Adventures of Inspector Lebrel began airing on July 27, 2009, not even at the start of the season; Da, Capon Five years later, NBC premiered the North American version starring Debra Messing. Pasapalabra also started in the summer (premier on July 10, 2000) and is now the most-watched show almost every day. Many moderators also have their chance to replace the usual line-up during these months.
The successes this summer were controlled detonations. The Grand Prix thing wasn’t unrealistically predictable, and in some offices there could be an argument to push for the return of other programs. If I were responsible for the entity, I would already commission the return of “What do we bet” to compensate for other risky productions. And what about the true pride of the summer crowd, the Women’s World Cup? 5,599,000 spectators watched the final in Spain. “5,599,000 little hearts”, as Noemí Argüelles would say. “5,599,000 people asking, ‘What does it say?’ Eeeeh, we will do it. Our footballers were there before they were seen, and their big wins come on the field, not on TV. But this summer hearing says more about us than any other.
You can follow EL PAÍS TELEVSIÓN on Twitter or sign up here to receive our weekly newsletter.
Receive the TV newsletter
All the news from channels and platforms, with interviews, news and analyses, as well as recommendations and criticism from our journalists
LOG IN
Subscribe to continue reading
Read without limits