Coles customers were left confused and unable to shop as the main Sydney supermarket was closed during the filming of their latest spectacular ‘Down Down’ campaign
Coles customers were left confused this week as the supermarket giant filmed its latest spectacular ‘Down Down’ campaign at its Willowdale store, 50 minutes outside Sydney.
The supermarket released a series of behind-the-scenes clips from Tik-Tok, showing curious shoppers milling around in front of the store.
“When you show up at your local Coles but can’t get in because there’s a commercial filming there,” Coles wrote of the clip.
The ad, with no expense spared, appears to be the biggest yet for the supermarket chain.
“Australia, we are excited,” said a spokesman. “Here’s a decent preview of what’s to come.”
A number of actors in Coles uniforms were seen by the refrigeration department throwing open the doors.
Meanwhile, an “employee” backflipped down an aisle, while a gymnast was spotted swinging on a trapeze in the produce department.
Coles shoppers seemed happy with the latest version of the popular ad.
Coles customers were left confused this week as the supermarket giant filmed its latest spectacular ‘Down Down’ campaign at its Willowdale store, 50 minutes outside Sydney
The ad, with no expense spared, appears to be the biggest yet for the supermarket chain. A number of actors in Coles uniforms were seen by the refrigeration department throwing open the doors
“Marketing manager does God’s work,” wrote one Tik-Tok user.
“Wish my coles did some cool shit like that,” added another.
“When is this coming out I want to see it,” wrote another.
Coles commercials, which have become an iconic part of Australian television, feature an oversized red hand promoting cheap prices.
Meanwhile, an “employee” did a backflip down a hallway
A dancing red hand could also be seen in the aisles of the store
In the past, adverts have featured singer Casey Donovan.
Just a few days ago, Coles announced earnings of $1.1 billion for the 2022-23 period.
The supermarket chain’s after-tax net income for the year ended June 25 rose 4.8 percent to $1.098 billion, compared with $1.048 billion based on total operations.
A gymnast was spotted swinging on a trapeze in the fruit and veg section
That was its best overall earnings result since 2019, before the pandemic and just after Coles spun off from Bunnings and Officeworks owner Wesfarmers five years ago.
Leah Weckert, the new chief executive of Coles Group, said high inflation would actually help the supermarket giant as more people would choose to eat at home rather than eat out.
“Eating out, take-away food and coffee in cafes are increasingly viewed as a treat for a special occasion,” she told analysts on Tuesday.
Coles announced a profit of $1.1 billion for 2022-23 as millions of Australians grapple with a cost of living crisis (pictured a supermarket in Sydney).