Fátima Bernardes is the current presenter of The Voice | Photo: Reproduction/Globo
Globo decided to cancel The Voice Brasil. After eleven seasons, the channel will produce the last series of episodes, the twelfth since arriving in Brazil, still in this second half, with Fátima Bernardes as host, but the attraction is unlikely to come back on the market in 2024. Repercussions in recent years have been major factors in the musical appeal going out of thin air.
The report had access to the promotional pack sent to the promotional marketplace informing about the attraction’s final season. “In 2023, the show returns for its twelfth and final season. The franchise, created in 2010 in the Netherlands, spread all over the world and conquered everyone’s hearts. After eleven seasons, the Brazilian version returns with its final season,” the document reads.
The coveted Globo only officially positioned itself with the last text update. But at least as of 2021, there’s already a grand piano at Globo that thought The Voice Brasil was a wornout program.
In 2020, the attraction even lost on season average to reality A Fazenda 12, then commanded by Marcos Mion on Record. In 2022, Fátima Bernardes’ debut in the São Paulo metropolitan area only managed 15 viewership points, its worst since 2013. Each point represents 207,000 people in the São Paulo capital.
Since its debut on Brazilian television in 2012, the show has had 22 episodes. On average, it’s two a year. In addition to the eleven traditional seasons, there were eight from The Voice Kids and two more from The Voice + with older singers. In 2023, The Voice Kids was also shown alongside the traditional version in the first half. Voice+ has been cancelled.
Another weighing factor was low commercial demand for the traditional 2022 edition and this year’s children’s version. Even with Fátima, The Voice only had two sponsors in 2022, a number considered low by Globo standards. The Voice Kids only had one, far fewer than in previous years.
There is no information yet on what actions Globo will take in lieu of the program to complete its schedule. (Gabriel Vaquer Folhapress)
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