Boxer Saul “Canelo” Alvarez is finding success between the bars but also outside as his tequila cocktail business expands.
So VMC (reminiscent of the Spanish-language expression Viva Mexico Cabrones) announced on Wednesday that it will begin distributing its products in September in certain markets in the United States where there is a large Mexican-American population.
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The undisputed super middleweight world champion founded his company in 2022 in his hometown of Jalisco. This helps to further fill his impressive portfolio: Forbes magazine put his profit for the period from May 2022 to May 2023 at $110 million. Alvarez earned around a hundred million dollars for his fights against Dmitry Bivol and Gennadiy Golovkin last year, while the rest of the money came from his businesses; He also runs, among other things, a fitness app (I CAN), a gas station chain (Canelo Energy) and a clothing line.
“You have to do something else that has nothing to do with boxing because one day it will be time to retire and you will need other activities to fill your mornings,” the pugilist told the website BoxingScene. com. If you stop boxing, you won’t get the money anymore. And I still want to spend money the same way. So other projects are needed to continue to represent the same lifestyle. I started from scratch and don’t want to end there. I risk my life every time [que je boxe], but now I can continue my business and keep my family in a good position. I think about that every time I invest.”
Coming back to VMC’s wares, it is sold in 355 milliliter cans with an alcohol content of 5.5% and is available in three flavors: Margarita, Paloma and Jamaican Hibiscus.