– Gildor Roy’s dismissal from TVA was final.
– The host was notified overnight…
– The SUPERVEDETTE from Quebec believed she was granted IMMUNITY because of her status.
– Should we draw a parallel with Jean-Charles Lajoie?
– Like Gildor Roy, Lajoie is a Quebec icon.
– Like Gildor Roy, Lajoie is paid well by TVA Sports.
– Like Gildor Roy, Lajoie’s ratings are at rock bottom.
On TVA, the talk show La Tour fell below the 400,000 viewer mark. wrote Le Devoir.
A particularly low viewership for the most-watched channel in Quebec, which announced in February that the Gildor Roy-hosted show would not be renewed for next fall.
We would be tempted to conclude that the enormous success of “Indefensible” could not have elevated La Tour, strategically scheduled after the 7:30 p.m. daily, into the TVA schedule.
But Nathalie Fabien, senior director of channels and programming at TVA Group, prefers to turn that argument around.
“It is a truth of La Palice that the audience on television has fallen. Nobody can say otherwise and all broadcasters are faced with this.”
In this context, TVA doesn’t fare too badly. Although the total viewership has declined, we still managed to increase our market share this year. “If we hadn’t had Indefensible, the ratings might have dropped even further,” she suspects.
-The problem for TVA Sports and Jean-Charles Lajoie is that executives thought his show would be the sports network’s equivalent of “Indefensible.”
– TVA Sports was confident that Lajoie’s show would cheer everyone up.
– It was the opposite.
– The show sometimes struggles to attract 1000 viewers per minute in real time.
– But unlike Gildor Roy, Lajoie remains in office.
– Obviously, his 3-year contract, valid and guaranteed until 2026, contributes to this immunity.
– But the production costs of his show are far too high for what it earns.
– TVA Sports might be tempted to give Lajoie the exit door, even if it means paying up until 2026.
-The reckless dismissal of Gildor Roy raises a burning question:
– The same fate awaits Jean-Charles Lajoie?
– 2023-2024 is the year of last chance for JIC.
– Good luck…
– But those close to the television industry do not see how Lajoie could change things, while RDS with 5 à 7 in this case monopolizes all the ratings.
– Lajoie, fired from radio… ungratefully fired from BPM Sports.
– Only television and TVA Sports remain in the Quebec media landscape.
– It remains to be seen whether he will completely disappear from the map at the end of this season.
– Saga follows…