Burger King has relaunched the “King em Dobro” offering with a humorous video featuring actress Larissa Manoela. In the campaign created by the DAVID agency, Larissa Manoela says: Yes, “it’s all true” and yes, King em Dobro is back: when purchasing two of the participating burgers, customers only pay R$25.00. And he adds that he won’t share the two sandwiches with anyone because he bought them with his own money.
For Juliana Cury, vice president of marketing and sales at ZAMP, master franchisee of Burger King and Popeyes in Brazil, the launch of the campaign puts the brand’s already distinctive tone in the spotlight. “We are a brand known for being irreverent, cheerful and trendy. And nothing suits us more than including Larissa Manoela in our campaign, who represents an icon from the history of BK offerings,” adds the executive.
With an entertaining script full of references, the campaign will be broadcast on TV, digital and outofhome posts. “It is not new that the news inspires BK campaigns. It’s a brand that likes to talk about what people are already talking about on the street. And always looking for the most unusual angle to start a conversation,” comments Rogério Chaves, creative director at DAVID.
The return of Double King allows customers to enjoy twice the most famous Burger King sandwiches at an irresistible price. You can eat Double Whopper Jr., Double Cheddar, Double Rodeio, Big King, Double Chicken and Double Cheeseburger in any pairing for R$25.00. The offer applies to orders at the restaurant counter, at selfservice counters, in the BK app and in the BK Drive.
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