Photo: Reproduction
Larissa Manoela stars in new Burger King campaign
Advertising
Larissa Manoela managed to turn her personal tragedy into an advertising campaign. The video hired by Burger King, which features the eternal Maria Joaquina from Carrossel, features a new advertising campaign for sandwiches and features striking elements of their family feud, recently revealed by Globos Fantástico.
In the video there are several mentions that refer to the controversial interview with the electronic magazine Globo, in which she revealed her parents’ greed for her fortune since the beginning of her artistic career.
The campaign opens with a gray background, a closeup of the face and Larissa with the same expression as when she spoke to Fantástico. And the promotion sells two sandwiches at a price of R$25. The value is not surprising and is linked to a video in which the actress’s mother appears and says that she needs to transfer exactly this amount to her daughter’s account so that she can buy a snack on the street.
Larissa also says in the video that she will not share the sandwiches with anyone referring to the legacy she has acquired through her work. And finally she explains that the money is hers.
Although the actress’ fee for this campaign has not been disclosed, we know that Burger King spent a lot of money convincing her to laugh at herself and turn her own tragedy into an advertising campaign.
Watch the video:
Larissa made the argument with her parents public… 👀 pic.twitter.com/RkaMB8J8Bc
— Fagner Vilela ® (@FagneerVileela) September 13, 2023
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