Pomeriggio 5’s ratings are increasingly falling. After a successful first week, Myrta Merlino is in danger. Mediaset is taking serious action.
All eyes are on the sixteenth edition Afternoon 5, whose ratings seem to keep falling. After a first week of success, the program is ready Myrta Merlin it already seems to be at risk. The stock problem could prompt Mediaset to take serious action.
Afternoon 5, ratings down: Big concern for Mediaset
As the sixteenth edition of Afternoon 5 last Monday, September 4th Myrta Merlin At the wheel, the ratings promised incredible numbers. The audience seemed to appreciate the change of direction and thus confirmed the foresight of Pier Silvio Berlusconi of having pushed away Barbara D’Urso from his lecture. However, the new management doesn’t seem to be doing well.
The new management of Myrta last Monday, September 4, 2023, seemed to promise disaster and confirm the foresight of Pier Silvio Berlusconi, who snatched the lecture from Barbara D’Urso (who conceived it and directed it for 15 years) and had instead entrusted him to La7
That’s what the website Dagospia wrote, but after just two weeks the story changed significantly. Based on the numbers collected when Monday, September 4th Afternoon 5 had debuted the following Friday with a share of 21.37%, equivalent to 1,637,000 viewersSummer Live From Nunzia De Girolamo And Gianluca Semprini Hit the talk from Myrta Merlin. From Monday September 11th, with the return of Live life From Alberto Matanothere was a further decline.
According to the portal, there would be great tension at the top of Cologno Monzese since the performances of Afternoon 5 They also flow into the program Gerry Scotti Free Fall. Marco Zonetti would have revealed that Mediaset is considering adjustments for the second part of Canale 5’s afternoon program.
The results of Myrta Merlino’s new management are beginning to worry Mediaset, which could think about making some tweaks to the show to increase ratings, especially in the second part. As long as it’s not too late, writes Giuseppe Candela on Twitter
Afternoon 5 continued to lose increasing ratings. Last Thursday, September 14th, Live life set at a share of 18.82%, while the lecture was moderated by Myrta Merlin it stopped at just 13.63%. With such a low audience rating, the next broadcast is also at risk Freefallwhich is forced to start uphill to regain points against the program it leads Marco Liorni Chain reaction which airs on Rai Uno.
Marco Zonetti made a comparison with the period in which Live life collides with Barbara D’Urso.
On Friday June 2, 2023, Matano gained 2,029,000 viewers with 21.4% and 1,738,000, representing 20.1% in the presentation. D’Urso attracted 1,124,000 viewers (12.5%) in the first part, 1,387,000 (14.5%) in the second part and 1,350,000 (13.1%) in the greetings