Filippa Lagerback turns 50 the beer advertising that made her

Filippa Lagerbäck turns 50: the beer advertising that made her famous in Italy, her love for Daniele…

The beer commercial

“The age of 40 has not affected me, but 50 is hard: you take stock and think about the future.” What is my analysis? Giving time to the people you love is the best.” Filippa Lagerbäck, who celebrates her 50th birthday on September 21st (she was born on this day in Stockholm in 1973), feels “Italian in Sweden and Swedish in Italy,” she recently revealed to “Corriere.” Italians are a bit sensitive, but they have passion and joy, qualities that we lack in Northern Europe. That’s why I came here and found that there was a lot of curiosity about me: compliments and whistles were flying on the street. I thought: What do they want? In Sweden, no one tells you anything.” As the daughter of a psychologist and a doctor, she took her first artistic steps as a model after graduating from high school. Before going to university, she decides to take a gap year, and during this time she is chosen as the protagonist of the Peroni beer advertisement. The commercial, which became very popular (thanks to the slogan “A blonde for life”), was the starting signal for her career in our country.

In the cinema

Perhaps not everyone knows that Filippa Lagerbäck has a bit of cinema experience on her CV: in 1996 she starred in the film “Silenzio… si nasce” by Giovanni Veronesi. “It was a useful experience. However, I realized that cinema is not for me.

Television debut

In 1998, Filippa Lagerbäck made her Italian television debut alongside Fiorello in Superboll (an early evening awards show on Canale 5). “Rosario decided to go live, but it didn’t go the way I imagined. It was a somewhat unhappy time for him, but then he found the right path. He’s great and I love him. In 2000 he hosted the candid camera show Candid Angels and Strano ma vero with Gene Gnocchi and Cristina Parodi, with Marco Balestri, Alessia Merz and Samantha De Grenet. He also hosted the Circo Massimo (Rai 3, 2002-2006; 2008-2010) and the Monte Carlo International Circus Festival (Rai 3, 2002-2005).

What’s the weather like

Filippa Lagerbäck has been in the cast of Che tempo che fa since 2005. The program with Fabio Fazio and Luciana Littizzetto will be broadcast on Rai on October 15 at 7:30 p.m. in November, according to many. «I take this situation as an opportunity: I’m looking forward to embarking on a new path with my other family, the television family of Fabio and Luciana. The program has been running for 20 years, I’ve been there for 18 years: I’m… an adult. So the three of us support each other: we don’t see each other much outside of the show, but maybe that’s the secret why we’ve been together for so long.

The suggestion (not followed)

A few months ago, Filippa Lagerbäck revealed on Instagram (her very popular account @filippalagerback has over 700,000 followers) that some agents have advised her to have cosmetic procedures over the years: “I grew up with the concept of inner beauty, where a too Looking closely in the mirror was not recommended and creams, make-up and beauty products were considered unnecessary because the inside was nourished and cared for in a different way. Funny how fate led me to be a model for many years before I got on TV, where looks really matter. Over the years, my agents have “recommended” surgical procedures: “You should get a nose job, which will cast a shadow in the photos” to “If you have bigger breasts, you could do a calendar.” However, she has always refused: “I take care of myself, in the right amount, with creams and treatments that do not swell, do not alter, paralyze or alter my face or my being.” I want to grow old by recognizing myself and appreciate my face changing over the years.”

The passion for cycling

She is a passionate cyclist (a passion that was born in her cradle, I can say! As a little girl, for example, we went with the whole group of friends to the sea or the lake to swim, we went into the forest other “We didn’t exist,” Lagerbäck told SportWeek in 2020. In 2013, Filippa Lagerbäck published the book “Io pedalo. And you?” From 2014 to 2016 he hosted the show In bici con Filippa on Bike Channel.

The marriage to Daniele Bossari

The love between Filippa Lagerbäck and Daniele Bossari has existed since 2001. The couple, who had a daughter, Stella, in 2003, married in 2018 (a few months earlier, Bossari had proposed to Lagerbäck live in the Big Brother VIP house). As the two have said several times, Daniele fell in love with Filippa even before he met her in person, “because” of the aforementioned Peroni beer commercials. “Daniele fell in love with this commercial and this billboard! She then confessed to me that when she saw him she thought: ‘I want a woman like that for my life.’ In fact, at home we have this advertisement on the wall, it is our heartfelt memory,” she told Corriere in 2018. Daniele and Filippa experienced joy together, but also had to endure very difficult moments: A few years ago, the presenter and DJ revealed that he had suffered from depression. However, in 2022 he was attacked by a tumor, which he then overcame thanks to chemotherapy and radiation therapy. “Filippa was indispensable. He gave me security and calm, he always put me in a dimension of healing,” Bossari told Verissimo.