Boninho, Globo’s variety show director, shared details of the show: “Globo will broadcast it on all our channels. Globo, Multishow and Globoplay. The show is incredible. Completely different than anything you can imagine. Maybe it’s the biggest show we’ve ever filmed at Maracana.”
The special will not replace the Roberto Carlos special, which is confirmed in the channel’s schedule. “It takes majesty to be queen. No one takes the place of a king. I would never put myself in that position. “I would never forgive myself for not being able to watch Roberto Carlos’ special,” Ivete added.
The singer also announced a content partnership with TikTok that will include web series, videocasts and top 30 specials.. Everything will focus on the short video application and Ivete will star in the shows “Websérie Ivete 3.0” and “Na Estrada Com Você”.
“TikTok is a connection to a new generation that is arriving. I want to show that there is much beyond what we have currently experienced. Nothing is more strategic than a platform like TikTok,” he explained.
Singer says fans motivated the project. “As an artist, I feel the need to show off. But this need to share this joy is timeless. My fans are great fuel for this. That’s all I think. This is for you. My fans have made me a timeless person.”
Ivete 3.0 programming
Show at Maracana. The presentation is scheduled for December 20th and will be broadcast live on Globo. The presentation will be the network’s first yearend special featuring the singer.