Following the circle of life, young people will soon enter professional life. According to some studies, the TikTok generation will shake up this sector.
Young adults are completing their studies. You will now get to know the professional field. These profiles have new habits, with the development of technology. They are nicknamed the “TikTok Generation”, in reference to the social network of the same name. GlobalData, a company specializing in analytics and data, has conducted a very serious study. According to these experts, this generation will shake up the world of work.
An emergence of the influencer sector with the TikTok generation
Social networks are at the center of young people’s activities. This trend has been increasing for 10 years now.
The TikTok generation has a huge influence on the development of the digital age. In fact, they are the new consumers of online habits. In addition, the majority follow “influencers” on various social networks. This sector has also gained popularity thanks to reality TV, TikTok, Instagram and Snapchat.
The so-called “influencers” flaunt their assets and their six-figure salaries. And the TikTok generation is embracing this trend. She concluded that content creation will make you rich without much effort.
However, only a select few can make that much money from the influencer industry. Others should follow the classic method of drilling. An awareness challenge is needed.
A radical change in the way we work
Within 3 years, The TikTok generation will account for 27% of wealth in the professional world according to Forbes. These profiles also have over $8.5 trillion in assets available to them. And these statistics will increase as baby boomers retire. Then there will be enough space for young people.
Some representatives of this generation were interviewed by journalists. The majority no longer want to adopt the current way of working. More flexibility regarding schedules to improve employee well-being. 59% of respondents support this reform. Young people prefer remote work given high compensation. Telecommuting is a goal for 53% of them.
Over and beyond, Some young people no longer trust the current system. When faced with waves of layoffs, burnout and other occupational illnesses, they prefer to enjoy their lives.
The pursuit of consistency, a particular goal of the TikTok generation
For the TikTok generation, financial compensation doesn’t play a big role. In order to be successful, these young people look for different criteria. THE Corporate values as well as Career development are part of the application conditions. Some also place a point of honor on it entrusted missions.
For others, a fulfilling job has to be right Motivation, stimulation and benefit Tasks for society.
Gender is at the top of the list. Some students advocate this especially gender equality.
In any case, companies must make changes to meet these criteria. In fact, the TikTok generation will be the masters on board in a few years. An inevitable situation for the labor market