Watch: Taylor Swift leaves Chiefs game and drives off with Travis Kelce
An earlier version of this video incorrectly identified a reporter’s affiliation. Jarrett Payton covers the Chicago Bears.
Entertain This!, USA TODAY
Heinz announced it would sell a limited number of ketchup and Seemingly Ranch bottles after Taylor Swift’s performance at the Kansas City Chiefs game on Sunday went viral on social media.
The pop star was seen enjoying a plate of chicken strips with the two condiments, which had a major impact on the food industry after her previous appearance helped boost sales of Travis Kelce jerseys.
“It’s a new era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited edition bottles coming soon,” the spice company wrote on Instagram.
During the Chiefs’ game against the Chicago Bears, Taylor Swift was spotted in a suite with Kelce’s family, catching the attention of fans and sports commentators. Her presence has fueled rumors about her alleged romantic relationship with the star tight end.
A fan posted a photo of Taylor Swift eating chicken with ketchup and possibly ranch during the game.
“Taylor Swift ate a piece of chicken with ketchup and appeared to be ranch.” Fan account @tswifterastour shared a photo of Swift sitting at a table with some food.
The post gained popularity due to speculation that the white substance was ranch. Heinz joined us on Wednesday.
“In honor of #Traylor, Heinz (the purveyor of ketchup AND ranch at Arrowhead Stadium) created and released 100 (13+87 because Taylor + Travis = 100 😉) Limited-edition bottles of “Ketchup and Seemingly Ranch” sauce,” a spokesperson confirmed in an email to TODAY.com.
Several organizations tried to capitalize on the ranch dressing craze, including Hidden Valley Ranchwho tweeted a picture of her dressing bottle with a red label and the words “Tay + Trav” and the message “New product just released.”
The Empire State Building in New York City joined in the fun on Tuesday evening by lighting up in red and white. A post on X, formerly known as Twitter, showed the building with the caption “Ketchup and what appears to be ranch.”
Heinz will provide more information on how fans can obtain the sauce in the near future.
More Swiftie news: Fan-made seemingly ranch memes are going viral