The day before yesterday, La plaza, the new afternoon magazine from La 1, presented by Jordi González, had its premiere. And how was the place? Crowd. Sorry, I couldn’t escape the authority that comes with quoting “The Pencil Sharpener Duo.” Now comes the truth: The Plaza wasn’t crowded at its premiere. Just over half a million viewers gave him third place among his competitors and the premiere took place with the first interview with Terelu, a collaborator of the program, after the death of María Teresa Campos.
And now Sonsoles continues to win the game, albeit below the Antena 3 average (13.6%); TardeAR has already fallen below double digits (although it is still above the average of Telecinco, the losing network, which is now below 9%); and La plaza… well, we’ll have to wait, but it didn’t differ much from El Comodín, the program that was supposed to replace it, as if that were the floor of the people who don’t leave La 1 all day.
In this small trench of afternoon television, what makes these three programs special is precisely that they are not special. Many of their collaborators could be interchangeable (and indeed some were), their themes too, their tone, more of the same… They’re Wildcard Programs, the meme of the three Spider-Men pointing at each other, with a little more charisma than what your moderators print.
Those who know how to make a difference are here to stay, and that can’t be achieved through an augmented reality set or by signing up an influencer. If Sálvame stayed on the air for 14 years, it was because it had something left that none of these programs had: personality. Trusting everything to the moderators and staff will not take up space.
You can follow EL PAÍS Television on X or sign up here to receive our weekly newsletter.
Get the TV newsletter
All the latest news from broadcasters and platforms, with interviews, news and analyses, as well as recommendations and reviews from our journalists
LOG IN
Subscribe to continue reading
Read without limits