- Crimson Collective, which connects Utah athletes with NILs, funded everything
- Sponsors pay to rent the truck, which has an MSRP of $43,970
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All 85 players on the Utah football team will soon be driving to practice in style as each of them has a one-year lease on a 2024 Dodge Ram 1500 Big Horn truck.
The Utes’ brand-new trucks were largely funded by Crimson Collective, an organization that connects Utah athletes through name, image and likeness offerings.
To receive a truck, players must agree to sponsor the Crimson Collective to improve NIL opportunities for other student-athletes. They are also encouraged to do community service and must have good driving records, according to The Salt Lake Tribune.
Each truck carries an advertisement for streaming app For The Win 360 (FTW360), a co-sponsor of the deal, Yahoo Sports! also reported. The sponsors will pay for the truck’s lease, which has an MSRP of $43,970, as well as insurance, according to the report.
Rental contracts are extended as long as a player remains on the team. Anyone who is no longer eligible or is not making transfers must submit this.
Players on the Utah football team received a brand new Dodge Ram 1500 as part of an NIL deal
Sponsors pay to lease the truck, which has an MSRP of $43,970, as well as insurance
It was funded by Crimson Collective – a nonprofit that connects Utah athletes with NIL deals
Players went crazy when they found out they would be getting free trucks earlier this month
“Honestly, I can’t even believe it. “It still seems unreal, man,” defensive tackle Junior Tafuna told The Tribune. “But just thankful for the opportunity that we can get one.”
Dignitaries who were in attendance when the players learned they would receive a truck acknowledged that Utah needs to go deep into the NIL game to recruit the best student-athletes.
Utah will move to the Big 12, traditionally a hotbed of high school football, in 2024.
“I know we can all do more,” said athletic director Mark Harlan. “My challenge to everyone here and there outside this room is that we all need to focus on NIL.” It’s here. … So it’s not to say that this isn’t a big priority of this athletic department and this athletic director.”
Truck leases will be extended as long as a player remains on the team and has a good reputation
Inside the Dodge Ram 1500 Big Horn truck is an interactive digital dashboard between the seats
Anyone who does not have eligibility (including completion) or a transfer must turn in the truck
Kyle Whittingham, who took over Utah coaching duties from Urban Meyer at the end of the 2004 season, said zero recruiting availability is becoming a reality.
“It’s huge for our players, it’s huge for future recruiting.” “It’s going to give us a head start on recruiting, which is what it’s all about,” he said.
No. 16 Utah (4-1) hosts Cal on Saturday.
The Utes are the fifth seed in the Pac 12, while the Golden Bears are 3-3, ahead of Stanford and Arizona State.