Gabriela Obregón evolved in the 90s from an actress and producer to the creative mind behind the commercial success of Hijo del Santo. (Photo by Victor Chavez/WireImage)
The 1990s were crucial for the Mexican film industry in general. Film production collapsed in every respect. The financial costs of starting projects were high, so few people with capital wanted to invest in the cinema. This affected the choice of video format for producing films, which resulted in poor audiovisual quality. It was also a time of reinvention, and one of the personalities who tried it during this period was Gabriela Obregón.
At the beginning of this decade she appeared as an actress in titles such as “Portrait of a Lie” (Gilberto de Anda, 1990), “Survival Instinct” (Gilberto de Anda, 1991), “Trackers of Children” (Ismael Rodríguez Jr., 1992) and Changing Destiny (Gilberto de Anda, 1992) and We Did It (Rafael Montero, 1994). When his acting career seemed to be on the rise, he unexpectedly stopped appearing on screen. However, her name appeared in the credits of other films as a producer and executive producer. One of them was No sender (1995), by Carlos Carrera. However, he disappeared from the film scene.
She was not heard of until years later, when she became the wife of El Hijo del Santo. Anyone who was aware of her past in the cinema quickly recognized her. Those who didn’t believed that it was simply the fighter’s partner. Both coincided when it was made and premiered Santo: the legend of the silver-masked man (Gilberto de Anda, 1993), Movie with the silver heir.
But just because he hasn’t had a public presence doesn’t mean he’s retired. Gabriela Obregón transferred her experience as a producer to wrestling, positioning Hijo del Santo as a preeminent gladiator and a successful commercial brand. It is the fighter himself who recognized the contribution of his wife as a strategist who defined the sporting and marketing direction of the El Santo name. He told Yordi Rosado this on his podcast.
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The defense of the legacy that El Hijo del Santo has inherited to protect his father’s image rights and everything related to him has its starting point in the mastermind of Gabriela Obregón, who ordered her husband to use the name both for protection and To for commercial purposes. Today there is a store that offers official products, This is a consequence of closing this gap in intellectual property issues.
In order not to miss the cinema, Gabriela Obregón returned to him as producer and director. With which film? With the documentary “The Man Behind the Mask” (2013), a work that tells what it means to be the son of the saint and who is the man who lives under the identity of the son of the saint.
The marriage is still valid. The fighter was recently seen in the cast of Cassandro (Roger Ross Williams, 2023), a film that tells the life of the exotic whose real name is Saúl Armendáriz. Meanwhile, Gabriela Obregón stays away from the spotlight. Given the opportunities offered by streaming platforms, could it be that she will now return to work as a producer, actress or director? From time to time.