This season of traditional television, every time slot is complicated. The battle for spectators has already led to several cancellations, less than a month before the start of the season. Chinese Tales, Jorge Javier Vázquez’s new space for Telecinco evenings, disappeared from the network after just 10 broadcasts. The pitch on La 1 with Jordi González lasted even less: eight deliveries before ceasing to compete in the afternoon with Ana Rosa Quintana and Sonsoles Ónega.
In the mornings there were slight changes at the beginning of the course, which led to shifts between the main chains. The change was brought about by the launch of three new programs: Mañaneros on the public channel, which marks the return of Jaime Cantizano to national television, and a new The Critical Look together with Vamos a ver, a program directed by Joaquín Prat. both in the Mediaset main channel.
Slight decline at Telecinco
Ana Rosa Quintana’s move from morning to afternoon at Telecinco has not brought any benefit to Mediaset España’s main network. His evening show TardeAR has not seemed to convince the audience since its premiere in mid-September and has even scored in the single digits in several programs. At least production company Unicorn Content TV’s continued commitment to its morning magazines, much like “The Ana Rosa Program” and “It’s Already Midday,” continues with good data. Nevertheless, there is a decrease compared to the end of last season.
For the week of May 8-12, 2023, the binomial “Ana Rosa’s Program” and “Ya Es Noon” was around 16% of the screen share in the first case and 13% in the second. Last week, between October 2 and 6, 2023, the new premises worsened these numbers, but remained competitive in the current context of traditional chains. The critical view of Ana Terradillos reached an average share of 12%, while Let’s see of Joaquín Prat has split its data in two since Tuesday, still far from last season’s offer. The first part averaged 15%, while the second part, titled “Let’s See More,” received 11%.
Stability for a “salvageless” Antena 3
Public Mirror (Antena 3) is by far the oldest offering on the Strip. It has been broadcast in a daily format for 18 seasons. The average for Susanna Griso’s area in the same week of May 2023 is 12%. The number is very similar to the number obtained in October 2023, showing solid stability of the program.
This season Antena 3 magazine saved its social chronicle section. Gema López is there as co-host and Alberto Díaz as director, both from the show La Fábrica de la Tele. The change in style was noticeable almost immediately, both in terms of content and participants as well as the imagery.
Marc Sala and Silvia Intxaurrondo on the set of “La Hora de La 1”.
The 1 consolidates its summer upswing
If you compare the same weeks at the end of last season with the beginning of the current one, La 1’s data improves significantly. Between May 8 and 12, the pair of La Hora de La 1 and Speaking Clear averaged 8% and 7%, respectively. But just like his afternoons, his audience mornings have grown his fan base in recent months.
Over the summer, data for both countries improved and the upward trend was supported by two very specific events in early July. The broadcast of the Sanfermines bullfight, with a share of more than 30%, brought a large part of the morning audience to the public channel. A few days later, Silvia Intxaurrondo and Marc Sala’s highly publicized interview with presidential candidate Alberto Núñez Feijóo (People’s Party) in the middle of the election campaign caused La Hora de La 1’s popularity to skyrocket. In the first week of October With its extended opening hours, the room achieved an average screen share of 11% compared to the previous year. Jaime Cantizano’s new show Mañaneros will then air. Since the premiere took place in September and the dates tend to vary, the network still needs to get used to it. It currently averages 8%, although on some days it approaches 10%.
Alfonso Arús, true king of the morning from La Sexta
Despite the changes that the strip has undergone, Alfonso Arús continues to be the king of the morning. Her data is all the more commendable considering that her space is broadcast in the morning on La Sexta, Atresmedia’s subsidiary channel. His screen share is well above the channel’s average (which is currently just under 6%). As with Public Mirror, the Catalan proposal also shows great stability in its results.
It is a space that also divides its data into two parts in daily target group analysis. In the first section entitled Aruser@s el humorning it is around 18% in the two weeks compared, this spring and the last. In the second half of the year under the name Aruser@s, it only fell by a few tenths: from 13% in May to 12% in October.
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