1697290353 Former Mega Brands boss sells at a loss in the

Former Mega Brands boss sells at a loss in the West Island

Hundreds of properties in Quebec change hands every day, most of them without us knowing the exact details. That was before we became interested… Here are the latest transactions that caught our attention.

The son of Mega Brands founder and former head of innovation Vic Bertrand has just sold his estate in Beaconsfield, a western suburb of Montreal, for $2 million, 25% below the price paid three years earlier.

Located at 501 Lakeshore Road, at the intersection of Woodland Avenue, the residence has two floors and five bedrooms, two of which have en suite bathrooms. In addition to two garages and a fully developed basement, the house, built in 2012, offers its residents a living space of 468.70 m2 on two floors and a plot of land four times larger of 1,940 m2.

ARG-501-LAKESHORE-ROAD-REAL ESTATE

Photo agency QMI, JOEL LEMAY

Vic Bertrand is one of the two sons of the founder of Mega Bloks, now Mega Brands, Victor J. Bertrand. He rose through the ranks of the family business until it was sold to Mattel in 2014 for $460 million. At the time of the sale, Vic Bertrand was the Nasdaq-listed company’s chief innovation officer.

A few years later, Vic Bertrand held the position of President and CEO of Toy R Us Canada for two years – until 2021. Today, he appears on LinkedIn as president of Stratinn Inc., a consulting firm founded in 2014.

ARG-501-LAKESHORE-ROAD-REAL ESTATE

Vic Bertrand in 2012, then head of innovation at Mega Brand, at the factory in Montreal’s St-Laurent district. This factory closed in 2020, resulting in the layoff of around 600 workers. Archive photo, QMI Agency

Vic Bertrand and his partner purchased this residence in 2020 for $2,675,000. A few months earlier, seller John Di Genova had listed the same property at $3,698,000.

In the most recent municipal assessment roll, this residence was assigned a value of $2,992,600, which is 23% more than three years earlier ($2,433,000).

Added to the purchase price for the buyer is a transfer tax payable to the Town of Beaconsfield in the amount of $80,137.

Excerpted from the Journal’s weekly real estate column. If you hear of an interesting transaction, do not hesitate to share it at [email protected].

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