Since Thursday and throughout the weekend, cinemas across the United States have been filled with fans of Taylor Swift, ready not only to see her film, but also to dance, sing, take photos and take part in the festive and collective Participating experience has become the concert exhibition “The Eras Tour” in cinemas. And the numbers showed it. As reported by the cinema chain AMC, which has entered into a partnership with the singer to distribute her film, it has broken records for a musical feature film: in the USA alone it grossed 92.8 million dollars (88 million euros) and another 30 .7 million US dollars (88 million euros). more than 29) from the rest of the world, with a total value of 123.5 million dollars (116.5 million euros) in the 94 territories where it was issued. This makes it the highest-grossing music film in history, surpassing Justin Bieber’s 2011 “Never Say Never,” which grossed a total of $99 million; and in the best opening, surpassing Michael Jackson’s This Is It with 74.25 million in its first weekend worldwide in 2009.
Additionally, “Swift’s” is the second-best October opening in U.S. box office history, bested only by 2019’s “Joker” by $3 million, and has one of the best opening numbers of the year in the country. In addition, it could surpass it in the local data as the final figures for Sunday are missing, which would make that 93 million reach 95 or 97. What it won’t do is surpass it worldwide, as Joaquin Phoenix’s Joker reached a total of almost $250 million (237 at current exchange rates, excluding inflation adjustments; 284 adjusted). A number of distributors and cinema owners have told the American trade press that “The Eras Tour” has been a great relief to their accounts so far, given the very current actors’ strike and the few major premieres.
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This weekend, cinemas were packed with Swiftie-style young people who spent the feature’s two and a half hours standing in front of the screens, dancing, singing, shouting and even taking photos and videos, with the rules much more lax were in a normal movie. Posters were distributed at the entrance to the venues, and plastic cups and buckets of popcorn with the singer’s image were also very popular and sold out in many venues. The Pennsylvania-born artist brought her successful concert tour to the cinemas (she has already given more than fifty concerts in the USA and over 100 remain in the rest of the world for almost the whole of next year), but also the atmosphere that it exudes breathed in their concerts. And he practically did it alone. He expected film director Sam Wrench to make a movie out of it and cut his show by half a dozen songs, but he had no other intermediaries. It has only partnered with AMC for distribution, without having any platforms, production companies or publicists. In fact, the release was only announced a few weeks before the film’s theatrical release, and there were no announcements or promotion other than its own legion of fans.
Several fans of Taylor Swift collect a poster at the entrance of a room to watch her “The Eras Tour” on October 13, 2023 in Mexico City. ALEXANDRE MENEGHINI (Portal)
The successful concert was seen in around 4,500 cinemas in 94 countries and was number one at the box office in many of them. This was the case in Spain, Mexico, Colombia, Argentina, Chile, Ecuador, Colombia, Peru, the United Kingdom and Ireland, France, Italy, Germany, Portugal and Australia. There are countries that it has not yet reached for strategic reasons or because it has not had time to pass the legal qualification filters, such as Brazil (where it lands on November 3rd, for example, and where there are half a dozen Swift concerts ). end of the month), Indonesia, Turkey, India or South Korea, so there will continue to be good data for the singer in the coming weekends. In some countries, such as the United States, AMC distribution has adopted a strategy of only showing it on the afternoons of Thursdays, Fridays, Saturdays and Sundays.
Taylor Swift herself, 33, attended the world premiere of her The Eras Tour in Los Angeles last Wednesday, where she closed a mall and the dozens of screens of her adjacent theater. The singer took a photo with dozens of fans and greeted room after room with the more than 2,000 people in attendance that she personally selected to be there, thanking them for their support during these months of the tour (it began in Arizona in March ) and also in the 17 years in which he made music. “I always enjoyed it,” he said in one of the rooms where this newspaper was displayed. “I can’t believe I’ve managed to build a career in the music industry. I’ve always had a lot of fun doing it, but I’ve never had a better time in my life than with The Eras Tour.” His fans seem to think the same.
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