They receive a hefty sum for appearing on the BBC’s most dazzling show, Strictly.
But head judge Shirley Ballas and her co-star Craig Revel Horwood are cashing in on their fame on the BBC One dance show by selling welcome messages to fans for £103 per show.
The couple, who reportedly earn between £250,000 and £300,000 for their three-month stint on the show, both have active profiles on a website called Cameo, which promises “personalized videos from your favorite stars”.
Also in the squad are professional dancers Neil Jones, Graziano Di Prima and Vito Coppola. They earn just over half of what their better-known Strictly colleagues earn.
Di Prima, who is paired with Zara McDermott this year, charges £65, while Jones and Coppola charge £57.
Strictly head judge Shirley Ballas (pictured) and her co-star Craig Revel Horwood are cashing in on their fame on the BBC One dance show by selling welcome messages to fans for £103 per show
The couple, who reportedly earn between £250,000 and £300,000 for their three-month stint on the show, both have active profiles on a website called Cameo, which promises “personalized videos from your favorite stars” (pictured Craig Rebel Horwood).
Meanwhile, another professional dancer, Giovanni Pernice, has also launched his own cosmetics brand called GP Vita and is working with entrepreneur Giacomo Tontarelli and marketing guru Nicholas Hill to create products that “inspire and bring joy to life “.
He founded the company in June before finally announcing his arrival on Thursday.
While all six are popular with fans, they risk the wrath of BBC bosses who have imposed strict rules on their stars to make money from appearing on their shows.
While there are many gray areas around what BBC talent can do to earn extra money, the conflict of interest policy states that they must seek permission from the BBC for any advertising engagements.”
Bosses are also insisting that any current contracts in place before they are signed will be revealed.
Strictly insiders were “surprised” by Ms Ballas and Mr Revel Horwood’s money-making, with one telling the Mail: “Surely they can only sell their news because they are on Strictly.”
“They will be on TV every Saturday until Christmas and of course people will be more likely to want to pay for news from them, particularly festive ones.”
“There’s also no question that everyone increases their fame through their appearances on Strictly.” “There are people behind the scenes of the show who earn normal salaries and can’t believe this is allowed to continue.”
Also on the roster are professional dancers Neil Jones (pictured), Graziano Di Prima and Vito Coppola. They earn just over half of what their better-known Strictly colleagues earn
Di Prima, who is paired with Zara McDermott this year (pictured together), charges £65, while Jones and Coppola charge £57.
Meanwhile, another professional dancer, Giovanni Pernice, has also launched his own cosmetics brand called GP Vita and is working with entrepreneur Giacomo Tontarelli and marketing guru Nicholas Hill to create products that “inspire and bring joy to life “.
BBC rules state that the commercial value that an artist can achieve will, in some cases, largely come from the exposure they gain through their association with BBC programs.
“We must ensure that these associations are not inappropriately exploited.”
However, in his bio on the website, Mr Revel Horwood describes his role on Strictly and describes himself as “the original and longest-serving judge on Strictly Come Dancing”. Occasional judge on Dancing With the Stars in Australia and New Zealand. Actor, author and drag artist.’