Getty/Everett
UPDATED SATURDAY MORNING: Total box office revenue is around $87.3 million, 23% below the previous year’s figure. But AMC’s Taylor Swift: The Eras Tour and the Martin Scorsese film from Apple and Paramount, Killer of the Flower Moon, keep the business going and popcorn popping with respective weekend recordings $32 million And $23 million. The latter is an extraordinary start to a very long film – longer than Oppenheimer – and a great start to Apple’s push into the wider theatrical business, especially at a time when actors are unable to advertise due to the actors’ strike. Imagine if there was no actors’ strike, how much higher could it be?
Plus, it’s a commendable start to a historical film set in the 1920s. Quite often in tracking sources the term “period” is mentioned as a factor that makes dogs disgusted. And the exits for “Killers of the Flower Moon” are great: With an A- CinemaScore, “Killers of the Flower Moon” is one of three. As for Oscar-winning Scorsese with CinemaScore, the other two are “The Departed” (A-) and “Goodfellas” (A). -).
Comscore/Screen Engine’s PostTrak remains high at 88% and 4 1/2 stars and is recommended by 72%. CinemaScore audiences have been harsh on several Scorsese classics and haven’t given him many top marks during his career in the pollster’s era, such as: B. “Casino” (B-), “The Aviator” (B+), “Gangs of New York” (B), “Wolf of”. Wall Street (C) and Shutter Island (C+).
At over $23 million, “Killers of the Flower Moon” is just above DiCaprio’s opening average at the box office, with Scorsese grossing $19 million, and it’s the best start for a combination of De Niro and Scorsese, taking the opening prize by Cape Fear with $10.2 million, back when ska music was the hot style.
Taylor won Friday’s $10.4 million to Killers of the Flower Moon’s $9.4 million, including $2.6 million in Thursday previews. Many expect Swift to rise around 22% to 36% today and not fall apart.
What works here for Killers of the Flower Moon? First, let’s start with the fact that the film was promoted to Apple’s entire subbase on Apple TV+ and they were told not to stay home. It’s DiCaprio, Scorsese and De Niro, and that’s a call to action for any right-thinking adult moviegoer to get off the couch (81% were over 25). In addition, the film is based on a bestseller. Since blowing up the film with the support of its Cannes cast, Apple has kept the speakers on in promoting the picture with a strong outdoor campaign (go to Century City Mall and digital billboards for Killers of are everywhere the Flower Moon). You).
iSpot estimated very high TV ad spend for the film at $15.4 million, reaching 1.12 billion household TV impressions. The spots were in NFL football (13.7%), college football (6.9%), MLB (4.6%), Law & Order SVU (3.0%) and House Hunters (2.4%), with the top network commercials airing on ESPN (9.6%). ), Fox (9.5%), CBS (8.6%), NBC (6.3%) and ABC (6.2%).
It’s also a Western, and while some thought this film would just do well in New York and LA, its strongest regions are the South and the West. For Paramount, this is somewhat reminiscent of the Coen brothers’ True Grit, which was a very popular western for them and had an opening price of $24.8 million. However, this picture had some legs. We’ll see where Killers of the Flower Moon roams. The best theater in the country belongs to AMC Lincoln Square, which has minted more than $71,000 so far. PLFs and Imax account for 37% of ticket sales.
The demo for Killers of the Flower Moon on PostTrak is 61% male and 39% female, with 46% of the audience aged 18-34 and the largest quad at 27% aged 25-34, which means a staggering 38%. of the audience over 45. The diversity demos were 54% Caucasian, 21% Latino/Hispanic, 10% Black, 8% Asian, and 8% Native American/Other, with the latter appearing throughout the film gave the Osage Nation Tragedy a rating of 84%. The film’s highest marks came from the under-25 demos, which didn’t show up in large numbers at 13%, but gave the DiCaprio-De Niro film a 90% score.
Estimates for Saturday:
1.) Taylor Swift: Eras Tour (AMC) 3,855 theaters, Fr $10.4M (-72%), 3 days $32 million (-66%)/Total $130.7 million/ Week 2
2.) Flower Moon Killer (Apple/Par) 3,628 theaters Fr $9.4M, 3 days $23 million/Week 1
3.) Exorcist: The Believer (Uni) 3,323 (-361) Theaters Fr $1.66M (-56%) 3 days $5.1 million-54%, total $53.7 million/week 3
4.) Paw Patrol 2 (Par) 3,364 (-343) Theaters, Fr $1.15M (-26%) 3 days $5 million (-27%) Total $56.6 million/week 4
5.) Nightmare before Christmas (re) (Dis) 1,650 cinemas, Fr $1.45m 3 days $4.3 million/Total lifespan $81.6 million /Week 1
6.) Saw X (LG) 2,756 (-302) cinemas, Fr 1.1m USD (-40%) 3 days $3.6 million (-37%) Total $47.2 million/week 4
7.) The creator (New Reg./20th)2,490 cinemas (-470), Fr $750,000 (-36%) 3 days $2.7 million (-37%), total $36.8 million/week 4
8th.) Leo: Damn cute (Prath) 720 cinemas, Fr $724,000 3 days $2.4 million In total $4.9 million/Week 1
9.) A haunting in Venice (Dis) 1,600 (-690) Theaters Fr $350,000 (-40%) 3 days $1.2 million (-40%)/Total $40.9 million/week 6
10.) The nun 2 (NL) 1,364 cinemas (-764), Fr $250,000 (-50%) 3 days $916.3k (-43%) Total $85.3 million/week 7
UPDATED, FRIDAY LUNCH: AMC’s Taylor Swift: The Eras Tour is currently trying to hold onto the top spot at the domestic box office with an estimated second Friday of $10.25 million, down 73% from the previous week, for what appears to be a second weekend of around $32 million in 3,855 cinemas, -66%. That’s a very similar second-weekend drop to Disney’s 2008 concert film “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert.” The running total for the Eras Tour by EOD Sunday would be $130.7 million .
Meanwhile Apple Original Films and Paramount’s 3 hour and 26 minute Martin Scorsese film Flower Moon Killer looks pretty good. Friday is fully booked in 3,628 cinemas $9 million before a $22 million three-day opening. At some competing retailers the price is even higher.
Third place with 3,364 cinemas is PAW Patrol: The Mighty Movie with $1.2 million on its fourth Friday and fourth weekend $5.1 million-26% and a running total of $56.7 million.
Disney has re-released Tim Burton’s Nightmare before Christmas in 1,650 theaters with an estimated Friday of $1.45 million and a total of three days $4.3 million.
Universal/Blumhouse’s The Exorcist: Believer aims for fifth place $1.25 million on its third Friday in 3,323 theaters and across three days $3.95 million-64%, and a running total through Sunday of $52.6 million.
Lily Gladstone and Leonardo DiCaprio in “Killers of the Flower Moon,” Apple TV+ / Courtesy Everett Collection
BEFORE, FRIDAY: The AMC distributes Taylor Swift: The Eras Tour returned to theaters around noon on Thursday after a three-day break and moved in $5.9 million per industry estimate. This brings the Sam Wrench-directed concert film’s total to $98.7 million from 3,855 theaters. Meanwhile, Apple Original Films has celebrated major theatrical releases with Martin Scorsese Flower Moon Killerdistributed by Paramount, signed $2.6 million in previews that began at 2 p.m. Why so early? The film, starring Leonardo DiCaprio and Robert De Niro, is 3 hours and 26 minutes long.
“Killers of the Flower Moon” includes Ford vs. Ferrari with $2.1 million and Elvis with $3.5 million. Elvis opened with $31.2 million at 2 hours and 39 minutes, while Ford vs. Ferrari opened at $31.4 million at 2 hours and 32 minutes.
Heading into the weekend, many are expecting Swift’s to lose, taking in at least $27 million in its second weekend, down 70% from Week 1. However, no one was able to 100% assess the development of this young, female-biased image. While we heard most of the pre-sales were for last weekend, we’ll see if the Swifties show up again this weekend.
RELATED: ‘Taylor Swift: The Eras Tour’ Review: A Joyous Celebration That Encourages Audiences to Enjoy the Spectacle
However, with the fall box office season upended by the actors’ strike and actors’ lack of opportunities for advancement, many are optimistic that Killers of the Flower Moon will open in excess of $20 million in its first weekend. That’s just above the $19 million opening weekend average for a DiCaprio Scorsese film, by the way.
RELATED: ‘Killers Of The Flower Moon’ Review: A powerful and dark epic of love, deception, murder and greed against the Osage Nation
Paramount has ensured that all Imax and PLF screens are at full blast for this weekend’s Killers of the Flower Moon. Some wouldn’t be surprised if it beat Swift. The last time the actors promoted the film was at its world premiere at the Cannes Film Festival in May. After the performances of films like “The Creator” and “A Haunting in Venice” plummeted due to the actors’ strike, how could a feature-length film like “Killers of the Flower Moon” actually break through? Many attribute the potential advantage to DiCaprio’s star power, the fact that Scorsese (who attracts moviegoers) has been out there advertising, a vacancy for such high-profile marquee films, and the fact that the film is based on a best-selling novel by David Grann.
Among several exclusives Deadline has reported on “Killers of the Flower Moon,” Imperative Entertainment’s Dan Friedkin and Bradley Thomas won the book rights back in 2016, paying $5 million for them. Apple won the auction for the Scorsese-DiCaprio-De Niro package, with the film costing over $200 million after tax credits in Oklahoma.
The first audience exits from Comscore/Screen Engine show that there is no divide between moviegoers and critics when it comes to “Killers of the Flower Moon.” While film reviewers rate the film as “fresh” at 93% on Rotten Tomatoes, PostTrak gives it 4 1/2 stars, 87% positive and 72% recommended. While men over 25 represented half of last night’s audience and women over 25 represented another 30%, it was men under 25 who gave the film the highest marks at 13%, 95%. Overall it was 64% of the boys. These demonstrations will fluctuate throughout the weekend.
Apple Original Films has not set a streaming date for the film as it aims for a long theatrical window during awards season.
The top theaters for the Scorsese film last night came from New York, Los Angeles, Oklahoma City, Tulsa, San Francisco, Toronto, Boston and Vancouver.
Leftover from yesterday: Universal/Blumhouse’s The Exorcist: Believer looked around $746,000, -9% from Wednesday, for a two-week total of $48.6 million. “Pic” was booked into 3,684 theaters.
The third belongs to Indian action film Leo: Damn cute. Although it did $679,000 yesterday in the States and $1.87 million on Wednesday in 720 cinemas for a total of two days $2.5 million, the Lokesh Kanagaraj-directed feature film starring Joseph Vijay broke several box office records in India on its first day across all languages with Rs 63 crore (Rs 630 million), the biggest opening for a Kollywood film in India. Overseas, the picture grossed Rs 66 crore (Rs 660 million). The global revenue is 130 Crore (Rs 1.3 billion). Leo joins blockbusters like RRR, Baahubali 2, KGF 2 and Pathaan among the titles that crossed the 100 crore mark (Rs 1 billion) worldwide on its opening day.
Pic follows Parthiban, a mild-mannered cafe owner in Kashmir, as he fends off a gang of murderous thugs. He attracts the attention of a drug cartel who claims he was once part of it.
Here is the trailer:
Lionsgate Saw X seen $499,000 yesterday, -3% compared to Wednesday, for a $43.6 million Three-week running total. The sequel is playing in 3,058 cinemas.
Paramount and Spin Master PAW Patrol: The Mighty Movie earned $424,000 in 3,707 theaters, +11% from Wednesday, for a total of three weeks $51.6 million.
Another Indian film Bhagavanth Kesari was in the charts and opened on Wednesday with $541,000 at 620 locations and another turnover $155,600 yesterday for a two day recording $696,000. Directed by Anil Ravipudi, the film is about Nelakonda Bhagavanth Kesari, who stubbornly insists on settling with a powerful businessman who has cost him money. He is ready to face the formidable enemy and solve his problems amicably.