Strategy goes through the “critics’ farm”
Fernando Cerimedo told La Nación newspaper that he was using “troll farms (critics)” to engage his candidate and sponsor negative campaigns against his opponents. The candidate has a strong presence on TikTok and YouTube.
“We don’t invest campaign money into social media because it’s not necessary. That’s the reality,” Cerimedo said in an interview with the program Sólo Una Vuelta Más. “Anything you do without these (troll) accounts will not generate engagement,” he added.
With this strategy, the entrepreneur helped attract young voters on social media. With the support of youth and voices of outrage against Argentine politics, Milei won the Primary, Open, Simultaneous and Mandatory (PASO) held in August.
Cerimedo gained influence among the extreme right in South America. He says he worked on Bolsonaro’s first presidential campaign in 2018 and also on José Antonio Kast’s candidacy for the 2021 election in Chile.
The political consultant not only worked on Bolsonaro’s election campaign, but also says he has been friends with Congressman Eduardo Bolsonaro (PLSP) since 2010. In October last year, shortly before the second round of elections, he received the congressman and his family in Buenos Aires.