The country’s major supermarket chains are engaged in an online discount war, but what’s the best way to save?
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Find out what Sylvain Charlebois, agri-food industry specialist at Dalhousie University, thinks.
“The banners are aimed at increasingly mobile consumers. “Customers are buying a lot more and looking for discount banners and are becoming less and less loyal,” says Mr. Charlebois.
“Many people search for information online before leaving the house, so the battle is just as virtual as it is in store. We are increasingly offering attractive discounts online,” he explains.
“We can save between 5 and 10%, which is about the same as the current food inflation rate.”
“In the store you can see the discounts there”
According to the expert, online sales account for around 3% of sales; This low number can “mostly” be explained [par] People who shop online will also come to the store.”
“It’s very rare for people to buy everything online when it comes to groceries,” he says.
Mr. Charlebois thinks it would be ideal to opt for a hybrid mode: both online and in store.
“In stores, that’s where you see the discounts. “Enjoy It Tonight” at 50%, there are none online”
In order to ensure the freshness of food in particular, it is best to contact the food retailer directly.
“It’s a detail that people can’t ignore. People want to see fresh produce. “Giving a foreigner the power to decide about his bananas, oranges and tomatoes is something many people are not prepared to do,” he concludes.
Of course, with long-lasting products there is no impact on quality.
Watch the full interview in the video above.