Kylie Jenner is expanding her billion-dollar business empire with a new venture – a clothing line called Khy.
The 26-year-old makeup mogul announced her new fashion project on Instagram on Tuesday with a steamy snap captioned, “Meet Khy.”
In the photo, the reality TV star – who is currently dating actor Timothee Chalamet – sat on the floor wearing a long black leather trench coat with unzipped sides that showed off her toned legs.
The raven-haired beauty accessorized her outfit with bright red pumps and wore soft bronze makeup and dark red lipstick on her pout.
The Kardashians star also tagged Khy’s official Instagram account, which features two snaps of her as well as a link to the brand’s official website.
Grow your empire! Kylie Jenner, 26, announced that she is expanding her billion-dollar business empire with a clothing line called Khy as she shared a steamy snap of her new business venture on Instagram: The makeup mogul revealed her new fashion venture on Tuesday as she shared the The brand’s official Instagram account launched with a series of new snaps
The first snap shows Kylie from behind, wearing the same dark oversized trench coat, belted at the waist.
The garment has a high collar and large sleeves in a vintage style.
‘Soon. “Log in to khy.com,” the caption reads.
The next image shows a blurry shot of her walking down the street in the background, with the brand’s name in large white letters.
The Instagram bio for the page reads “Coming Soon.”
The brand also released a short clip of Kylie modeling the trench coat. The video began with her facing away from the camera before turning to the side.
In the clip, the mother of two had her black curls pulled back into a chic bun.
Meanwhile, the new brand’s website shows a shot of Jenner from behind and offers users the opportunity to sign up for “Early Access”.
The website does not indicate the official release date or the early access release.
Edgy Fashion: The brand also released a short clip of Kylie modeling the trench coat for its “Stories Mysterious”: One image shows a blurry shot of her walking down the street in the background, with the brand’s name in large white ones letters are written. Unknown: The new brand’s website features Jenner and offers users the opportunity to sign up for “early access.” There is no official release date listed on the website. Cooperation? In July, it was reported that Jenner was working with married business couple Emma and Jens Grede; seen in 2019 SKIMS success: The couple is already working with Kylie’s sister Kim Kardashian on her successful brand SKIMS and his sister Khloe on her brand Good American; Kim saw commercials for SKIMS
Kylie’s 398 million followers loved the announcement, with her best friend Anastasia Karanikolaou commenting, “Yupppp.”
“Is that an alter ego?” another asked about the brand name.
“Please go easy on our wallets,” someone else added, although the price range for the brand is currently unknown.
Celebrity hairstylist Jesus Guerrero added, “Nice to meet you khy!”
Someone else speculated whether Jenner’s announcement had something to do with what her niece North West said during a social media livestream.
“Is this the brand North was talking about live?” hahahaa,” the user asked.
Puck News reported back in July that Jenner was working with Emma and Jens Grede – the married business couple who work with her sister Kim Kardashian on her successful brand SKIMS and his sister Khloe Kardashian on her brand Good American.
Although Jenner is best known for her makeup empire, she previously collaborated with her sister Kendall Jenner on a clothing line with PacSun in 2012.
Three years later, Jenner launched her lip kits and took the cosmetics industry by storm.
Crimson Queen: Her makeup company, Kylie Cosmetics, which she founded in 2014, landed her on the cover of Forbes as the “youngest self-made billionaire.” Doing business: In 2019, she sold a majority stake in Kylie Cosmetics to Coty Legacy: As for the future of the brand, she previously shared that her four-year-old daughter Stormi could one day take over the reins. “Maybe one day she will take over Kylie Cosmetics?” “Only if she wants to,” she shared in an interview with tmrw magazine
The brand’s success led her to make the cover of Forbes as the “youngest self-made billionaire.”
In 2019, she sold a majority stake in Kylie Cosmetics to Coty.
As for the future of the brand, she previously shared that her four-year-old daughter Stormi could one day take over the reins.
“Stormi is my legacy.” I am raising her to be a smart, kind and ambitious person. Maybe one day she’ll take over Kylie Cosmetics? “Only if she wants to,” she shared in an interview with tmrw magazine.
The mogul shares Stormi and his one-year-old son Aire with the rapper’s ex-boyfriend Travis Scott, 32.
She has since moved on with Call Me By Your Name star Timothee, with whom she first became romantically linked in April.