British Beauty Week celebrations kicked off in Covent Garden on Thursday evening.
And to mark the launch, the British Beauty Council named Kate Moss as its global ambassador.
The 49-year-old supermodel looked effortlessly stylish in a black dress as she arrived to the event.
Kate will now work closely with the Council to highlight the industry and its work on policy, ESG, talent and growth.
The announcement coincides with the first anniversary of her beauty and wellness brand COSMOSS.
Incredible: At the start of British Beauty Week in Covent Garden, Kate Moss, 49, was named global ambassador for the British Beauty Council on Thursday
Speaking at the event, Kate said: “Beauty goes beyond skin, it is the heartbeat of the creative industry that has helped build my career and the careers of so many creative talents, from on-set hair and make-up stylists to the magicians behind the brands.” .
“Beauty – visible and invisible – touches everyone, from the individual to the industry. I am so proud to be a part of this and honored to have the opportunity to join the British Beauty Council.”
The British Beauty Council is an organization dedicated to solving common challenges facing the beauty industry and representing the entire industry by encouraging conversations with government to address issues facing the industry today and in the future.
The council works with a diverse network of supporters and partners so that all areas of the beauty industry are covered.
Kate’s beauty brand has been likened to a British version of Gwyneth Paltrow’s US business Goop, as Kate became the latest celebrity to enter the wellness market.
The supermodel, who currently lives in the Cotswolds, claimed the brand was “self-care created for life’s modern journeys” at its launch on September 1, 2022.
Kate’s beauty products, made from “potent, natural substances,” are divided into three daily rituals that are said to “align body and soul with the natural environment and circadian cycles.”
The website describes these rituals as allowing us to “align with the rhythms of nature, helping us find inner peace and self-realization and opening a door to balance, restoration and love.”
Exciting: Kate will now work closely with the Council to highlight the industry and its work on policy, ESG, talent and growth
Celebrations: Speaking at the event, Kate said: “Beauty is more than just skin deep, it is the heartbeat of the creative industry that has helped build my career… (pictured with members of the council)
Beauty Week: “Beauty – seen and unseen – touches everyone, from the individual to the industry.” I’m so proud to be a part of this and honored to have the opportunity to join the British Beauty Council (pictured with members of the council)
Brand: The supermodel, who currently lives in the Cotswolds, claimed the brand was “self-care created for life’s modern journeys” at its launch on September 1, 2022.
The entire three rituals cost more than £400, while the popular Golden Nectar serum – which contains the “mythical” tears of Chios, a plant resin produced on the Greek island – costs £105 alone.
The morning ritual, which fills the body with “positive energy”, costs £287 in total and includes an antioxidant “dawn tea” for £21, a cleanser for £52 and an anti-aging face cream for £95.
It’s then topped off with the Sacred Mist Eau de Parfum, worth £120, which “envelops you with its hypnotic yet grounding scent” to “instill a feeling of inner peace”.
During the day, Kate recommends using her “mood-boosting” scent again, followed by the Golden Nectar serum – a CBD-infused “ultimate antioxidant oil”.
With a stunning price of just 30ml, it is described as “an everyday treat that nourishes your skin, body, mind and soul”.
Your third and final evening ritual then includes a soothing evening tea for £20, the cleanser again for £52, the Golden Nectar oil and the day and night face cream for £95.
In addition to her skincare and teas, Kate also reportedly wants to use her wellness brand to sell healthy foods and mineral supplements.