Transcontinental announces the end of its agreement with Publisac in May 2024 after a 46-year history.
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This means the end of Publisac distribution to households in Quebec. Transcontinental (TC) will continue to distribute its Raddar newsletter throughout Quebec.
Photo Transcontinental
Last spring, TC began distributing this notebook in Montreal and Vancouver. Starting next week, this initiative will reach one million households in Ontario.
This transition in Quebec will impact several publishing customers “by depriving them of their current distribution method,” said a press release issued Friday morning.
Transcontinental assures that it will support local newspapers in this transition in the coming months by offering them a free page in Raddar.
“raddar™ is a thin quarter-fold sheet that combines flyers from multiple retailers into one printed product. Raddar™ is distributed through Canada Post and significantly reduces paper usage. With raddar™ and its digital platform raddar.ca, consumers can benefit from the best of both worlds,” it said.
Quebec
Between February and May 2024, raddar™ will be gradually deployed across the province of Quebec, replacing Publisac. This means 2.8 million households will be added to the millions of copies of raddar™ already distributed in the Greater Montreal area.
“We are proud of raddar™, a groundbreaking innovation in the history of flyers, and the significant environmental benefit it represents,” said Patrick Brayley, senior vice-president, TC Transcontinental Printing. However, we regret the impact of the end of Publisac on several weekly newspapers and our distribution partners. Given recent and planned regulatory changes in distribution and their operational and financial implications, the Publisac model needed to evolve. »
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