UPDATE: November 6, 2023, 1:15 p.m. EST This story has been updated with more information about Amazon’s Black Friday sale and a list of specific offers featured within it.
After sticking to a 48-hour formula for its Black Friday sales for the past two years, Amazon is returning to its old ways.
The retail giant announced Monday that its Black Friday sales will begin in 2023 Friday, November 17th (or a week before the actual holiday), with doors open until Cyber Monday on November 27th. That’s 11 full days of holiday where we can expect new record low prices for brands like LEGO, Peloton and YETI, according to a press release, as well as limited-time reorders of popular gifts.
This is a return to form for Amazon, which previously held week-long Black Friday savings in 2018, 2019 and 2020.
SEE ALSO: Black Friday sales are already live. Here are the best early bird discounts we’ve found so far.
The retailer said it will offer new deals “every five minutes during select periods” during its Black Friday and Cyber Monday events. Additionally, a number of them will be released during the first-ever Black Friday NFL game – a match between the New York Jets and the Miami Dolphins – which will air on Prime Video starting at 3 p.m. ET. You don’t need an Amazon Prime membership to switch on, just an Amazon account.
As part of its announcement, Amazon also introduced a seasonal discount on its audiobook and podcast service Audible: New customers can now sign up for a four-month Audible Premium Plus subscription for just $5.95/month (or 60% off) through December 31st ) to back up.
Here’s a preview of some of the discounts shoppers will get during Amazon’s Black Friday sale 2023:
After Best Buy, Target and Walmart, Amazon is the latest major retailer to announce its Black Friday program for 2023.
Topics Amazon Black Friday